⁄Google Marketing PlatformGoogle Marketing Platform
Deliver faster, smarter marketing with the Google Marketing Platform (GMP), a single platform for media buying, measurement, and advanced analytics.
XPON is a full-stack certified Google Marketing Platform partner, and one of the only partners also certified in Google Cloud.
Integrated solutions for data-driven marketing teams.
Explore the marketing and advertising tools that make up the Google Marketing Platform below.
Google Analytics 360
Google Analytics 360 empowers marketers to gain deeper insights, make informed decisions, and drive exceptional campaign performance.
Display and Video 360
Google Display & Video 360 empowers advertisers with tools to reach their target audience and deliver engaging video content.
Search Ads 360
Google Search Ads 360 empowers advertisers with tools to enhance search ad campaigns and drive results.
Campaign Manager 360
Google Campaign Manager 360 empowers advertisers with comprehensive ad management tools for superior campaign control.
Tag Manager
Google Tag Manager 360 provides enterprise-grade tag management for enhanced control and flexibility.
How XPON supports as a Google Marketing Platform Partner.
XPON is a full-stack Google Marketing Platform partner, and one of the only partners also certified in Google Cloud. We play a unique role as a strategic technology partner who is completely non-compete in the media space. The value we deliver includes:
Deliver smarter, more efficient marketing with the Google Marketing Platform.
Gain greater control over media investments
Display & Video 360 re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.
Scale omni-channel campaigns effortlessly
Effortlessly manage and optimise cross-platform paid search campaigns with Google Search Ads 360. Unify data, streamline reporting, and leverage advanced bidding for Google, Microsoft ads, Bing, Baidu, and other search engines. Access all digital media types via across a robust publisher network via one platform with Display and Video 360.
Gain full visibility over campaigns and audiences
The Google Marketing Platform empowers you to gain full campaign and audience visibility using Google Analytics 4 360 for customer-centric insights across all digital properties and Campaign Manager 360 for comprehensive omni-channel campaign attribution.
Shad Haehae,
Head of Global Digital Acquisition
Through XPON’s invaluable and trusted strategic guidance we were empowered to rollout a standardised and simplified
migration across all five global regions.
Matt Cowell
Global Discipline Leader – Digital Analytics
Interested in learning more about the Google Marketing Platform?
Schedule a call with us now for further product insights, pricing details, or a product demo.
Learn more from our blog…
Checklist: Is your business GA4-ready?
Universal Analytics has now been deprecated once and for all. If you’ve found yourself suddenly reliant on GA4, this checklist can be used to double-check that your business is truly GA4-ready.
Innovative Tactics to impact FY24 Marketing KPIs with FY23 Budget
As the end of the financial year draws near, marketing leaders have a valuable opportunity to maximise the impact of their remaining digital marketing budget for FY23. In this blog post, we share a few easy tactics to optimise your marketing budget and use marketing...
Google Marketing Live (GML) – Key Highlights & Insights for Australian Marketers
Google Marketing Live, the flagship event hosted by Google in the US on May 23rd, showcased the latest updates and advancements in advertising and measurement. As a Google Marketing Platform partner, the XPON team has compiled the most significant highlights that...