⁄Google Marketing PlatformGoogle Marketing Platform
Deliver faster, smarter marketing with the Google Marketing Platform (GMP), a single platform for media buying, measurement, and advanced analytics.
XPON is a full-stack certified Google Marketing Platform partner, and one of the only partners also certified in Google Cloud.
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What is the Google Marketing Platform?
Google Marketing Platform (GMP) is Google's enterprise suite for advertising and analytics. It brings together Display & Video 360, Search Ads 360, and Campaign Manager 360 for media planning, buying, and measurement, alongside Google Analytics 360 and Tag Manager 360 for data collection and insight. Used together, these products give marketing teams one connected stack to plan campaigns, activate audiences, and measure performance across channels.
See the complete GMP guide →Integrated solutions for data-driven marketing teams
Explore the marketing and advertising tools that make up the Google Marketing Platform.
Google Analytics 360
Deeper insights and informed decisions for exceptional campaign performance.
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Display & Video 360
Reach your audience and deliver engaging video content programmatically.
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Search Ads 360
Enhance search ad campaigns and drive results across networks.
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Campaign Manager 360
Comprehensive ad management tools for superior campaign control.
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Tag Manager 360
Enterprise-grade tag management for control and flexibility.
Learn moreHow XPON supports you on Google Marketing Platform
We are a full-stack Google Marketing Platform partner with rare dual certification in Google Cloud, and we are completely non-compete in the media space, so our advice serves your business, not ours.
Licensing & seat access
Direct seat access to the Google Marketing Platform tools, only available via Google's certified partners.
Implementation & configuration
Best-in-class setup tailored to your strategic objectives and existing marketing, advertising, and analytics ecosystem.
Training & workshops
Full-stack training programs, enablement workshops, and playbooks for all levels of expertise.
Ongoing support and strategic guidance
Adtech and analytics troubleshooting, campaign setup assistance, and ongoing strategic guidance on how GMP fits into your broader marketing analytics, first-party data, and marketing technology ecosystem.
XPON's Advertiser Toolkit
Our proprietary toolkit streamlines time-to-value with pre-built reports and self-service insights for your media activities.
Smarter, more efficient marketing at enterprise scale
Gain greater control over media investments
Display & Video 360 reimagines programmatic buying, letting agencies and marketers buy display media more effectively and efficiently from a single platform across exchanges in real time.
Scale omni-channel campaigns effortlessly
Manage and optimise cross-platform paid search campaigns with Search Ads 360. Unify data, streamline reporting, and leverage advanced bidding for Google, Microsoft, Bing, Baidu, and other engines. Display & Video 360 unlocks every digital media type via a robust publisher network from a single platform.
Full visibility over campaigns and audiences
Google Analytics 4 360 delivers customer-centric insights across all your digital properties, while Campaign Manager 360 provides comprehensive omni-channel campaign attribution.
Trusted by enterprise marketing teams
XPON has become an integral part of the extended team at OFX. Having rethought how we both deploy and leverage the entire Google stack, they have also helped us set up solutions that future-proof our digital ecosystem, such as GA4, ADH, and Wondaris.
Through XPON's invaluable and trusted strategic guidance, we were empowered to roll out a standardised and simplified Google Analytics 360 migration across all five global regions.
Ready to unlock the full power of Google Marketing Platform?
Schedule a call with us for product insights, pricing details, or a demo tailored to your stack.
DV360 vs The Trade Desk in 2026: Which DSP Is Right for Your Team
Introduction
Choosing between Display & Video 360 (DV360) and The Trade Desk (TTD) is one of the higher-stakes decisions an enterprise marketing team m…
How to Choose a Google Marketing Platform Partner in Australia
Choosing a Google Marketing Platform (GMP) partner in Australia comes down to five things: partner status and current specialisations, independence, depth of Google Cloud capability, proven outcomes on enterprise GMP estates, and the ability to operate the stack end-to-end, not just resell the licence.
What does Google’s Gemini integration into Google Marketing Platform mean for advertisers?
Google embedded Gemini 3 across DV360 at NewFront 2026 with Ads Advisor, live sports bidding, and Confidential Publisher Match. Expert breakdown from a certified GMP partner.