Google Analytics 360

Google Analytics 360

Google Analytics 360 empowers marketers to gain deeper insights, make informed decisions, and drive exceptional campaign performance.

XPON is a certified Google Analytics 360 reseller and support partner in Australia and New Zealand.

Google Analytics 360 interface

Understand your customers and campaigns better with Google Analytics 360.

Enterprise reporting

Unsampled data ensures the integrity of insights, offering near real-time data-driven decision-making.

Data ownership & big data analytics

Gain access and ownership of raw log data through a direct connection to Google Cloud Platform Big Query. Unlock data’s full potential for extraction, transformation, prediction, and integration.

Data-driven attribution modeling

Beyond rules-based attribution, leverage advanced attribution modeling with machine learning and impressions in conversion paths.

Increased limits & customisation

Enjoy enhanced limits on custom variables, custom metrics, and more, making it an ideal choice for businesses looking to scale their analytics capabilities.

Integration with other data sources

Seamlessly integrate with Salesforce Marketing and Sales Cloud for omnichannel marketing strategies across GMP, email, SMS, and social.

Operational efficiencies

Eliminate the need for campaign tagging and reporting integrations. Access GMP and Web/App data from a single source, simplifying campaign and channel data analysis.

How XPON supports as a Google Analytics 360 Partner.

XPON is a leading Google Analytics 360 partner, and one of the only partners also certified in the full Google Marketing Platform stack, as well as Google Cloud. We play a unique role as a strategic technology partner who is completely non-compete in the media space.

GA4 Migration
Licensing & seat access

We provide direct seat access to the Google Marketing Platform tools, which is only available via Google’s partners.

Implementation & configuration

Best-in-class configuration to fit your strategic objectives and existing marketing, advertising and analytics technology ecosystem.

Training & workshops

Comprehensive Google Marketing Platform training, enablement workshops, and playbooks.

Ongoing support

Adtech and analytics troubleshooting and campaign setup assistance when your team gets stuck.

XPON’s Advertiser Toolkit

Our proprietary toolkit streamlines time-to-value with pre-built reports and self-service insights for your media activities.

Interested in learning more about Google Analytics 360?

Schedule a call with us now for further product insights, pricing details, or a product demo.

Explore the other Google Marketing Platform tools.

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Campaign Manager 360

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Common questions we receive about GA360.

What is Google Analytics 360, and how does it differ from standard Google Analytics?

Google Analytics 360 is an advanced analytics platform designed for businesses seeking deeper insights and more comprehensive data analysis. It distinguishes itself from standard Google Analytics by offering a broader range of features, including enhanced data collection, advanced attribution modeling, and in-depth audience segmentation. These capabilities empower businesses to make data-driven decisions and optimise their marketing strategies effectively.

What is the role of XPON as a Google Analytics 360 partner, and how does it benefit my business?

XPON, as a leading Google Analytics 360 partner, plays a crucial role in supporting businesses looking to harness the full potential of this analytics platform. We offer a range of benefits, including direct licensing and access to the platform, best-in-class implementation, training and ongoing support.

Can you explain the advanced attribution modeling features of Google Analytics 360?

Google Analytics 360 goes beyond traditional attribution models by offering advanced attribution modeling that leverages machine learning. This means it can take impressions into account when analysing conversion paths. In other words, it provides a more accurate and sophisticated way to attribute conversions to specific touchpoints in a customer’s journey. This enhanced modeling allows businesses to better understand the impact of their marketing efforts and allocate resources more effectively.

What kind of support and Service Level Agreements (SLAs) can I expect with Google Analytics 360 through XPON?

As a Google Analytics 360 partner, XPON is committed to providing dedicated support and Service Level Agreements (SLAs) that ensure your software investment is well-supported. Through our enterprise partner program, you can have confidence in the ongoing support of your Google Analytics 360 implementation. This means you’ll have access to technical assistance, consulting, and guidance as you navigate the platform. It’s our way of ensuring that your business receives the support it needs to make the most of this advanced analytics tool.