Google Analytics 360 delivered by XPON.
Enterprise analytics, implemented and optimised by one of ANZ's longest-running GA4 360 partners. From licensing through to BigQuery activation, XPON supports the full GMP stack, so your team gets the measurement foundation right the first time.
Speak to a GA4 360 expert →
10 years delivering GA4 360 across ANZ as one of the only dual-certified Google Marketing Platform and Google Cloud Premier partners in the region.
Google Analytics 360 is the enterprise edition of GA4.
Google Analytics 360 is the enterprise tier of Google Analytics 4. It runs on the same underlying platform as the standard tier, with substantially higher data and capacity limits, contractually backed support SLAs, native BigQuery export, and unsampled reporting. Organisations adopt GA4 360 when measurement programmes require the scale, governance, and commercial commitments that the standard tier cannot provide, typically driven by data volume, integration requirements, or compliance obligations.
Like the rest of Google Marketing Platform, GA4 360 is not sold direct by Google in Australia or New Zealand. You buy it through a certified Sales Partner, like XPON. The Sales Partner resells the licence to you, delivers the technical implementation, and provides the ongoing support and enablement that keeps your team productive on the platform.
- Unsampled dataReports based on the complete dataset, removing the sampling thresholds applied in the standard tier.
- Native BigQuery exportDaily, hourly, or streaming export of raw event data.
- Higher data limitsUp to 50 key events per property, plus expanded custom dimensions and metrics for deeper segmentation.
- SLA-backed supportContractually agreed uptime and incident response.
- Sub-properties + roll-upsMulti-brand, multi-region structures without data duplication.
- Advanced attributionData-driven attribution models with broader signal coverage.
When does it make sense to move from GA4 free to GA4 360?
Three things usually drive the move from GA4 free to GA4 360: data volume, integration needs, and the contractual support your finance team requires. Here's how the two editions compare on the dimensions that drive the decision.
| Capability | GA4 (free) | GA4 360 |
|---|---|---|
| Daily BigQuery export | 1 million events / day | Billions of events / day |
| Explorations sampling threshold | 10 million events per query | 1 billion events per query (unsampled) |
| Data retention | Up to 14 months | Up to 50 months |
| Event parameters per event | 25 | 100 |
| Custom dimensions per property | 50 | 125 |
| Key events (conversions) per property | 30 | 50 |
| Audiences per property | 100 | 400 |
| SLA-backed support | No | Yes, contractual |
| Sub-properties + roll-ups | No | Yes |
| Pricing | Free | Available via partner |
Limits sourced from Google Analytics Help: Standard vs 360 feature comparison. Google may update these limits over time.
The XPON Wondaris layer
Activation that GA4 360 alone cannot deliver.
GA4 360 and BigQuery give you the measurement foundation. Wondaris, XPON's composable customer data platform, is the activation layer that sits on top, turning the audiences and signals captured in GA4 360 into addressable customer segments across every paid channel. Wondaris is built and owned by XPON, exclusive to our engagements.
For enterprise measurement programmes already running GA4 360, Wondaris closes the gap between the data layer and the activation layer without rebuilding pipelines per destination.
Explore the Wondaris CDP
- Native activation across every channelPush GA4 360 audiences directly into DV360, SA360, Google Ads, Meta, TikTok, LinkedIn, and email platforms without per-destination engineering.
- Identity resolution and audience governanceResolve identities across BigQuery, CRM, and event data, with consent and suppression rules applied at the audience level.
- No engineering team requiredMarketing teams build, govern, and activate audiences themselves. XPON deploys and supports the platform.
Why ANZ enterprise teams pick XPON to deliver GA4 360.
The differentiation that consistently lands XPON the work on ANZ enterprise GA4 360 engagements, and what it means for how your engagement runs.
Track record across ANZ enterprise.
XPON has delivered GA4 360 for some of the largest measurement estates in Australia and New Zealand, including multi-brand, multi-region, and multi-cloud implementations. That track record reduces discovery time and accelerates time-to-value on your engagement.
Award-winning Google Marketing Platform Sales Partner, headquartered in Australia.
As a certified GMP Sales Partner, XPON sells, implements, and supports GA4 360 directly under one contract with Google. One commercial relationship covers the licence, the implementation, and the ongoing optimisation work.
Google Cloud Premier Partner with the Marketing Analytics specialisation.
GA4 360 is only half the stack. The other half is what you do with the BigQuery data once it's flowing. Our Cloud Premier status with the Marketing Analytics specialisation means XPON supports that end too, not just the analytics surface.
End-to-end delivery under one team.
Licence, implementation, BigQuery pipeline, audience activation, attribution modelling, ongoing optimisation. All by the same team you scope with. No handovers between sales, delivery, and managed services.
Senior engineers on every engagement.
Engagement teams are stable from scoping through delivery. The senior engineer in your scoping session leads the engagement through to ongoing optimisation.
Local Australian and New Zealand delivery.
XPON is locally headquartered with on-the-ground experience across the ANZ regulatory and media landscape, including Nielsen, OzTAM, the Australian Privacy Principles, and the 2026 privacy reform. We operate in your timezone, on your privacy framework, with deep knowledge of the local context.
GA4 360 implementations we've delivered.
Three of our most cited engagements where the measurement transformation started with GA4 360 and BigQuery. Full case studies available. Happy to make introductions on request.
Migrated Flight Centre to GA4 360 starting in Australia, then expanded a single standardised measurement framework to 22 other markets. One source of truth across the entire global business.
Read the case study →
Advanced analytics on GA4 360 + BigQuery powered a measurable lift in acquisition efficiency. Nine's customer acquisition costs improved by 50% off the back of the new measurement and attribution stack.
Read the case study →Rebuilt OFX's analytics and advertising foundation on GA4 360, resolving years of measurement inconsistency and implementing advanced attribution. 27% lift in performance from the new foundation.
Read the case study →What an XPON GA4 360 engagement actually covers.
End to end, under one team. Whether you're new to GA4 360 or already running it and looking for the next layer of value, we work the parts of the stack where it matters.
Licensing and seat access
Direct GA4 360 licensing via XPON as a GMP Sales Partner. Contract structure, billing, support escalation, all under one commercial relationship.
Implementation and migration
From legacy Universal Analytics, GA4 free, or Adobe Analytics. Property design, event taxonomy, conversion definitions, audience structure, cross-domain measurement, Consent Mode v2.
BigQuery pipeline and modelling
Daily or streaming export, partitioned event tables, derived datasets, dimension reconciliation. The raw-data layer that turns GA4 360 from a reporting tool into an activation platform.
Attribution and measurement frameworks
Data-driven attribution, custom attribution models in BigQuery, MMM-ready datasets, and conversion-lag analysis. Replace last-click attribution with data-driven and custom models.
Audience activation
GA4 360 audiences flowing into DV360, SA360, and Google Ads. BigQuery-built audiences pushed back into the same ad stack via Data Manager.
Training and enablement
Training and ongoing support for your internal team so they can run GA4 360 day-to-day, with us on hand for the harder problems.
GA4 360 is one part of Google Marketing Platform.
Explore the rest of the marketing and advertising tools that make up Google Marketing Platform, and how they integrate with GA4 360 to give you a single measurement and activation stack.
Frequently asked questions about GA4 360.
How much does GA4 360 cost in Australia and New Zealand?
Google does not publish GA4 360 pricing publicly. Licence fees vary by data volume, contract length, and product mix, and are quoted on a per-customer basis through Sales Partners. To get a current quote, engage a Sales Partner directly. We'll walk you through the commercial logic and the licence-to-services ratio for your specific scope.
Can I buy GA4 360 directly from Google?
No. In Australia and New Zealand, GA4 360 (and the rest of the GMP suite) is sold exclusively through authorised Sales Partners. The Sales Partner resells the licence to you under contract, handles billing, and operates the support relationship with Google on your behalf.
How long does a GA4 360 implementation take?
A typical enterprise GA4 360 migration (property design, event taxonomy, BigQuery export, conversion configuration, and reporting framework) runs 8 to 14 weeks depending on scope. Multi-brand or multi-region rollouts (like Flight Centre's 23-country deployment) take longer and run in phased waves.
How does GA4 360 fit with DV360, CM360, and SA360?
GA4 360 is the measurement layer. CM360 handles ad serving and Floodlight tracking, DV360 buys programmatic media, SA360 manages search. They integrate natively. GA4 360 audiences activate in DV360 and SA360, CM360 linking supports unified cross-channel reporting, and BigQuery is the connective tissue underneath. Running them together gives you a single Google-native measurement foundation across all paid channels.
What does an XPON GA4 360 engagement actually include?
Under one commercial relationship: licence and seat access, full implementation or migration from your current analytics stack, BigQuery pipeline and modelling, attribution and measurement frameworks, audience activation into DV360 / SA360 / Google Ads, and ongoing optimisation. We also handle training and enablement for your internal team. Most clients engage us across the full scope, but we'll scope to whatever subset makes sense for your stage.
What's the difference between GA4 free and GA4 360?
Same product, different commercial and technical limits. GA4 360 raises data ceilings, removes sampling in most reports, raises daily BigQuery export to billions of events, extends data retention to up to 50 months, adds sub-properties and roll-ups, and adds a contractual SLA. It also requires a Sales Partner relationship to buy. See the comparison table above for the specific differences.
Speak to a GA4 360 expert.
Share the current state of your measurement stack and your target end-state. XPON will assess fit, define an indicative scope, and confirm whether we are the right partner for the engagement.
Book a discovery session →