Tag Manager 360 delivered by XPON.
Enterprise tag management with workspace governance, approval workflows, and zones, implemented as the measurement collection layer underneath your Google Marketing Platform stack. XPON delivers the licence, the container architecture, and integration with GA4 360 and Floodlight, then enables your team to operate it under enterprise governance as your business evolves.
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10 years delivering GTM360 across ANZ as one of the only dual-certified Google Marketing Platform and Google Cloud Premier partners in the region.
Tag Manager 360 is the enterprise tier of Google Tag Manager.
GTM360 is the enterprise tier of Google Tag Manager. It adds the governance and operational tooling that large measurement and engineering teams require when tagging moves from a single-site exercise to a multi-region, multi-team, regulated programme. Workspace approvals, zones, environments, expanded container limits, and SLA-backed support extend the same GTM platform that standard-tier organisations already use, adding the governance, capacity, and contractual commitments required for enterprise programmes.
Like the rest of Google Marketing Platform, GTM360 is not sold direct by Google in Australia or New Zealand. You buy it through a certified Sales Partner, like XPON. The Sales Partner you choose resells the licence, delivers the container architecture, and provides the ongoing technical support that keeps GTM360 integrated with the rest of your measurement stack.
- Workspace approvals and audit trailTwo-step approval workflow on every change, with named approvers, audit logs, and version history that meets enterprise governance requirements.
- Zones for delegated taggingCarve a single container into multiple zones with their own permissions, so agencies, regional teams, or business units can publish tags without touching each other's work.
- Expanded workspace concurrencyFar more concurrent workspaces than the free tier, so marketing, analytics, and engineering can all stage tag changes in parallel without collisions.
- Expanded container capacityMore workspaces and zones than the free tier, with zones extending tag capacity across delegated container sections, sized for enterprise measurement programmes across many sites.
- Enhanced support SLAsNamed XPON technical contact with documented response SLAs, plus access to advanced product roadmap and enterprise feature briefings.
- Native GMP and GA4 integrationTight integration with GA4 360, Floodlight, and Consent Mode v2, so the collection layer feeds the rest of your measurement and activation stack natively.
When does GTM360 make sense.
Most organisations start on free Google Tag Manager and stay there for a long time. GTM360 earns its keep when tagging operations cross a complexity threshold that the free tier can't govern. Four common inflection points.
Multiple teams or agencies need to publish tags without breaking each other's work.
Once tagging is touched by engineering, marketing, analytics, agencies, and external partners, free GTM permissions break down. GTM360 zones let each team operate inside their own slice of the container with their own approvers, without anyone able to publish over anyone else's changes.
Tag changes need named approvers, audit trails, and documented review.
Finance, healthcare, insurance, government, and any organisation under enterprise compliance obligations need to evidence who approved what tag change and when. GTM360 two-step approvals plus audit logs give you the documented governance the free tier can't.
Tagging spans many sites, regions, or business units in one container.
Enterprise measurement programmes that run across many brands, countries, or product lines hit the free tier's container limits quickly. GTM360 expanded capacity through zones makes multi-property programmes manageable inside one governed container instead of a fleet of disconnected free containers.
Tag changes ship often enough that teams collide in a single workspace.
When marketing, analytics, and engineering are all shipping tag changes at pace, the free tier's limited workspace concurrency creates collisions and bottlenecks. GTM360's expanded workspaces give every team room to stage changes in parallel, with two-step approval before anything publishes.
Why ANZ enterprise teams pick XPON to deliver GTM360.
The differentiation that consistently lands XPON the work on ANZ enterprise GTM360 engagements, and what it means for how your engagement runs.
Track record across ANZ enterprise tagging.
XPON has delivered GTM360 for some of the largest measurement estates in Australia and New Zealand, including multi-brand, multi-region, and multi-property implementations. That track record reduces discovery time and accelerates time-to-value on your engagement.
Award-winning Google Marketing Platform Sales Partner, headquartered in Australia.
As a certified GMP Sales Partner, XPON sells, implements, and supports GTM360 directly under one contract with Google. One commercial relationship covers the licence, the technical implementation, and the ongoing platform support that keeps your team productive in GTM360.
Google Cloud Premier Partner with the Marketing Analytics specialisation.
GTM360 is the collection layer. The point is what you do with the signals it captures. Our Cloud Premier status with the Marketing Analytics specialisation means XPON supports the full GMP stack alongside GA4 360, BigQuery, and the activation pipelines that turn GTM-collected events into useful measurement and audiences, not just the tagging surface.
End-to-end delivery under one team.
Licence, container architecture, server-side GTM where it fits, GA4 / Floodlight / Consent Mode integration, training, and ongoing platform support. All by the same team you scope with. No handovers between sales, delivery, and managed services.
Senior measurement practitioners on every engagement.
Engagement teams are stable from scoping through delivery. The senior practitioner in your scoping session leads the engagement through to ongoing optimisation.
Local Australian and New Zealand delivery.
XPON is locally headquartered with on-the-ground experience across the ANZ regulatory and media landscape, including Nielsen, OzTAM, the Australian Privacy Principles, and the 2026 privacy reform. We operate in your timezone, on your privacy framework, with deep knowledge of the local context.
What we actually build with GTM360.
GTM360 is most valuable when the container architecture matches how your teams work, the collection layer feeds the rest of your measurement stack, and your team can govern it confidently. We handle the tech and the enablement. Your team owns the day-to-day.
Zones, workspaces, and governance designed around your teams.
Container structure, zones, and workspace permissions designed around how your teams actually work, with two-step approvals, environment promotion workflows, and audit trails. Governance that enterprise compliance, marketing, and engineering can all live with.
Server-side tagging on Google Cloud, integrated with GA4 and Floodlight.
Server-side GTM deployed on Google Cloud where the use case justifies it, with first-party tagging endpoints, Consent Mode v2 integration, and event streams flowing into GA4 360, Floodlight, and BigQuery. Server-side GTM is appropriate for specific use cases. XPON assesses fit during scoping and recommends accordingly.
Enablement, training, and ongoing platform support.
XPON handles tagging architecture and implementation; your team holds final approval and publishing rights, with workflows designed around how your teams already work. Structured training on the GTM360 capabilities they use day-to-day, and named technical contacts available for escalation on container architecture, server-side debugging, Consent Mode changes, and platform updates.
What an XPON GTM360 engagement actually covers.
End to end, under one team. XPON licenses, implements, integrates, and enables. Your team operates the tagging programme. XPON remains the technical partner for the platform-level work that keeps GTM360 productive.
Licensing and seat access
Direct GTM360 licensing via XPON as a GMP Sales Partner. Contract structure, billing, support escalation, all under one commercial relationship.
Container architecture and governance
Container structure, zones, workspace permissions, environments, and approval workflows designed around your teams and your compliance obligations. The GTM360 instance set up to your business, ready for your team to run.
Server-side GTM on Google Cloud
Where it fits the use case, sGTM stood up on Google Cloud with first-party endpoints, consent integration, and event streams routed to GA4, Floodlight, and BigQuery. Server-side tagging is increasingly central to data quality and resilience as third-party cookies fade. We scope it where it strengthens your measurement foundation.
GA4, Floodlight, and Consent Mode integration
Tag implementation aligned with GA4 360 data architecture and Floodlight measurement, plus Consent Mode v2 integrated with the container so consent signals flow correctly through every downstream tag.
Training and enablement
Structured training on the GTM360 capabilities your team operates day-to-day, including container governance, workspace publishing, server-side debugging, and the workflows that keep tagging operations efficient. Your team holds final approval and publishing rights; XPON provides the technical and platform expertise behind them.
Reporting and ongoing platform support
Looker Studio and BigQuery reporting layered over GTM-collected data, with named technical contacts available for escalation, configuration audits, and platform-update guidance.
GTM360 is one part of Google Marketing Platform.
Explore the rest of the marketing and advertising tools that make up Google Marketing Platform, and how they integrate with GTM360 to give you a single measurement and activation stack.
Frequently asked questions about GTM360.
How much does GTM360 cost in Australia and New Zealand?
Google does not publish GTM360 pricing publicly. Commercials are built per customer through Sales Partners and combine a platform fee with partner implementation and support services. GTM360 typically makes commercial sense once tagging operations have outgrown what free GTM permissions and limits can govern, or once compliance obligations require audit trail and approval workflows that the free tier can't evidence. To get a current quote, engage a Sales Partner directly.
Can I buy GTM360 directly from Google?
No. In Australia and New Zealand, GTM360 (and the rest of the GMP suite) is sold exclusively through authorised Sales Partners. The Sales Partner resells the licence to you under contract, handles billing, and operates the support relationship with Google on your behalf.
How is GTM360 different from the free version of GTM?
The free version of GTM covers most use cases for most organisations. GTM360 adds enterprise tooling on top of the same platform: two-step approval workflows, named workspace approvers, zones that carve a container into delegated sections, expanded workspace concurrency, audit logs, and SLA-backed support. The product underneath is the same; the governance and capacity layer is the upgrade.
How long does a GTM360 implementation take?
A typical GTM360 setup (container architecture design, zones and workspace permissions, environment configuration, Consent Mode and GA4 / Floodlight integration, plus migration from free GTM if applicable) runs 4 to 12 weeks depending on scope. Server-side GTM deployments and multi-property migrations run longer and are usually phased.
What does an XPON GTM360 engagement actually include?
Under one commercial relationship: licence and seat access, container architecture design, zones and governance setup, server-side GTM on Google Cloud where the use case fits, GA4 / Floodlight / Consent Mode integration, training and enablement on the platform, and ongoing technical and platform support. XPON handles tagging architecture and implementation, integrates the container with the rest of your stack, and trains your team, with workflows designed so your team holds final approval and publishing rights. XPON remains the technical partner providing support in the background.
Do I need GA4 360 to use GTM360?
No, but the two products are designed to work together and most XPON GTM360 engagements include GA4 360 alignment from day one. GTM360 is the collection layer; GA4 360 is the analytics layer that turns collected events into reporting, audiences, and BigQuery exports. They can be bought independently, but the combined stack is where most enterprise measurement programmes land.
Speak to a GTM360 expert.
Share the current state of your tagging and measurement collection layer and your target end-state. XPON will assess fit, define an indicative scope, and confirm whether we are the right partner for the engagement.
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