Campaign Manager 360 delivered by XPON.
Campaign Manager 360 implemented as the central ad-serving, trafficking, and cross-channel measurement layer across your Google Marketing Platform stack. XPON delivers the licence, the Floodlight implementation, and integration with GA4 360, DV360, and SA360, then enables your team to operate it so every paid channel reports through a single source of truth.
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10 years delivering CM360 across ANZ as one of the only dual-certified Google Marketing Platform and Google Cloud Premier partners in the region.
Campaign Manager 360 is Google's enterprise ad server.
CM360 is the ad serving and campaign management layer that sits underneath the rest of your paid media. It centralises trafficking, ad serving, Floodlight conversion tracking, and cross-channel reporting across DV360, SA360, Google Ads, and third-party DSPs, so every channel reports against the same conversion model and audience definitions.
Like the rest of Google Marketing Platform, CM360 is not sold direct by Google in Australia or New Zealand. You buy it through a certified Sales Partner, like XPON. The Sales Partner you choose resells the licence, delivers the Floodlight implementation, and provides the ongoing technical support that keeps CM360 integrated with the rest of your measurement stack. For a detailed explanation of how CM360 works and where it fits in the GMP stack, see our complete guide to CM360.
- Ad serving at scaleCentralised creative trafficking and ad serving across display, video, audio, and native, with versioning and approval workflows built in.
- Floodlight conversion trackingOne conversion measurement layer across DV360, SA360, Google Ads, and third-party DSPs, with data-driven attribution available.
- Cross-channel reportingUnified reporting on impressions, clicks, conversions, and reach across every paid channel in one place, not three platforms reporting different numbers.
- Ad ops workflowsTrafficking sheets, creative approvals, change logs, and user permissions designed for enterprise media teams and agency partners.
- Native GMP integrationFloodlight feeds DV360 audiences and bidding and SA360 conversion measurement, with no extra plumbing required.
- BigQuery measurement exportCM360 reporting and Floodlight data joinable in BigQuery for advanced attribution, MMM-ready datasets, and custom reporting.
When does CM360 make sense.
CM360 earns its keep when ad serving, measurement, or media operations are complex enough that platform-by-platform reporting and tagging start to break down. Four common inflection points where CM360 becomes the right pick.
You need one measurement and ad-serving layer across your paid media.
Even with a single DSP, CM360 earns its place as the centre of the stack: one Floodlight conversion model, centralised creative trafficking, brand-safety controls, and cross-channel user-journey analysis. Add a second buying platform and the case only sharpens, since attribution and frequency control would otherwise fragment across platforms.
You need one attribution model across brands, markets, or business units.
If reporting needs to roll up consistently across multiple advertisers, markets, or product lines, platform-native tracking breaks down quickly. CM360 advertiser and floodlight configuration is built for the multi-entity case, with data-driven attribution that works across the portfolio rather than per channel.
Creative trafficking, approvals, and audit trails have outgrown spreadsheets.
Enterprise media teams and agency partners need approval gates, change logs, user permissions, and versioning that doesn't live in a shared sheet. CM360's trafficking workflows handle the operational side of running media at scale, especially when multiple agencies or internal teams touch the same campaigns.
You want one conversion signal feeding every channel's bidding and audiences.
Floodlight is the conversion measurement and audience layer underneath GMP. When CM360 is in place, DV360 bidding and SA360 conversion measurement key off the same Floodlight definitions. Linking CM360 with GA4 360 supports unified reporting and BigQuery-based attribution models. Audiences built from Floodlight events are activatable across DV360.
Why ANZ enterprise teams pick XPON to deliver CM360.
The differentiation that consistently lands XPON the work on ANZ enterprise CM360 engagements, and what it means for how your engagement runs.
Track record across ANZ enterprise ad serving.
XPON has delivered CM360 for some of the largest media estates in Australia and New Zealand, including multi-brand, multi-region, and multi-channel implementations. That track record reduces discovery time and accelerates time-to-value on your engagement.
Award-winning Google Marketing Platform Sales Partner, headquartered in Australia.
As a certified GMP Sales Partner, XPON sells, implements, and supports CM360 directly under one contract with Google. One commercial relationship covers the licence, the technical implementation, and the ongoing platform support that keeps your team productive in CM360.
Google Cloud Premier Partner with the Marketing Analytics specialisation.
CM360 is only half the stack. The other half is the audience and attribution layer that pulls Floodlight signals into action. Our Cloud Premier status with the Marketing Analytics specialisation means XPON supports the full GMP stack alongside GA4 360, BigQuery, and the activation pipelines that turn CM360 measurement into bidding signals and audiences, not just the ad-serving layer.
End-to-end delivery under one team.
Licence, Floodlight implementation, DV360 / SA360 / GA4 360 integration, attribution modelling, training, and ongoing platform support. All by the same team you scope with. No handovers between sales, delivery, and managed services.
Senior media practitioners on every engagement.
Engagement teams are stable from scoping through delivery. The senior practitioner in your scoping session leads the engagement through to ongoing optimisation.
Local Australian and New Zealand delivery.
XPON is locally headquartered with on-the-ground experience across the ANZ regulatory and media landscape, including Nielsen, OzTAM, the Australian Privacy Principles, and the 2026 privacy reform. We operate in your timezone, on your privacy framework, with deep knowledge of the local context.
What we actually build with CM360.
CM360 delivers the most value when it is integrated with the rest of your measurement and activation stack and your team is enabled to operate it confidently. XPON delivers the technical integration and the enablement. Your team operates the media.
One Floodlight setup across DV360, SA360, and third-party DSPs.
Floodlight tags planned, deployed, and governed centrally in CM360, with conversion definitions feeding DV360 bidding, SA360 conversion measurement, and third-party DSP attribution. One source of truth for paid media conversions.
Multi-DSP ad ops workflows and creative trafficking.
Advertiser and site configuration, creative trafficking sheets, versioning, approval gates, and user permissions designed for enterprise media teams and agency partners. CM360 set up so the people running media day to day can move quickly without breaking measurement or governance.
Enablement, training, and ongoing platform support.
XPON does not operate media on your behalf. We enable your team to operate it themselves, with structured training on the CM360 capabilities they use day-to-day, and named technical contacts available for escalation on Floodlight changes, trafficking workflows, troubleshooting, and platform updates.
What an XPON CM360 engagement actually covers.
End to end, under one team. XPON licenses, implements, integrates, and enables. Your team operates the media. XPON remains the technical partner for the platform-level work that keeps CM360 productive.
Licensing and seat access
Direct CM360 licensing via XPON as a GMP Sales Partner. Contract structure, billing, support escalation, all under one commercial relationship.
Platform implementation and setup
Advertiser configuration, Floodlight strategy, audience strategy, ad ops workflows, user roles and permissions. The CM360 instance set up to your business, ready for your team to run.
DSP, SA360, and GA4 360 integration
The connective tissue work. Floodlight feeding DV360 audiences and bidding and SA360 conversion measurement, plus CM360 linking with GA4 360 and any third-party DSPs you're running. CM360 as the centre of the paid media stack, not an island.
Floodlight attribution and measurement
Data-driven attribution in CM360, BigQuery export for advanced modelling, conversion-lag analysis, and MMM-ready datasets. The measurement layer behind CM360, not just the ad-serving layer.
Training and enablement
Structured training on the CM360 capabilities your team operates day-to-day, including trafficking, Floodlight changes, reporting, audience setup, and the workflows that keep media operations efficient. Operational ownership remains with your team. XPON provides the technical and platform expertise behind them.
Reporting and ongoing platform support
Looker Studio and BigQuery reporting layered over CM360 data, with named technical contacts available for escalation, configuration audits, and platform-update guidance.
CM360 is one part of Google Marketing Platform.
Explore the rest of the marketing and advertising tools that make up Google Marketing Platform, and how they integrate with CM360 to give you a single measurement and activation stack.
Frequently asked questions about CM360.
How much does CM360 cost in Australia and New Zealand?
Google does not publish CM360 pricing publicly. Commercials are built per customer through Sales Partners and combine impression-based platform fees with partner implementation and support services. CM360 supports measurement and ad serving rather than media buying, so the threshold for adoption is driven by ad operations complexity and attribution requirements rather than working media spend. To get a current quote, engage a Sales Partner directly.
Can I buy CM360 directly from Google?
No. In Australia and New Zealand, CM360 (and the rest of the GMP suite) is sold exclusively through authorised Sales Partners. The Sales Partner resells the licence to you under contract, handles billing, and operates the support relationship with Google on your behalf.
How long does a CM360 implementation take?
A typical standalone CM360 setup (advertiser configuration, Floodlight strategy and deployment, user setup, initial trafficking and reporting) runs 4 to 8 weeks depending on scope. When paired with DV360 or SA360, or when Floodlight is replacing a third-party ad server, timelines extend and rollouts are usually phased.
What's the difference between CM360 and DV360?
CM360 is the ad server. It handles ad serving, trafficking, Floodlight conversion tracking, and cross-channel reporting. DV360 is the demand-side platform. It handles audience targeting, bid management, and programmatic media buying. They sit side by side and integrate natively, but they do different jobs. Most enterprise teams run both.
What does an XPON CM360 engagement actually include?
Under one commercial relationship: licence and seat access, advertiser and Floodlight setup, integration with DV360 / SA360 / GA4 360 and any third-party DSPs, attribution modelling and BigQuery reporting, training and enablement on the platform, and ongoing technical and platform support. XPON does not operate media on your behalf. We implement the platform, integrate it with the rest of your stack, train your team, and remain the technical partner so your team can operate CM360, with XPON providing technical support in the background.
Do I need DV360 or SA360 to use CM360?
No. CM360 can stand alone as ad server and Floodlight measurement layer, including for media bought through third-party DSPs or Google Ads. That said, CM360 gets more valuable the more channels it's feeding. Most XPON CM360 engagements include integration with at least DV360 or SA360 from day one.
Speak to a CM360 expert.
Share the current state of your ad serving and measurement stack and your target end-state. XPON will assess fit, define an indicative scope, and confirm whether we are the right partner for the engagement.
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