Display & Video 360 delivered by XPON.
Display & Video 360, deployed as part of an integrated Google Marketing Platform stack rather than a standalone DSP. XPON delivers the licence, implementation, and integration with GA4 360, CM360, and SA360, then enables your team to operate it so audiences, attribution, and activation function as a single system.
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10 years delivering DV360 across ANZ as one of the only dual-certified Google Marketing Platform and Google Cloud Premier partners in the region.
Display & Video 360 is Google's enterprise demand-side platform.
DV360 is the enterprise buying surface for programmatic display, video, audio, and connected TV across Google's inventory and the broader open web. Enterprise marketing teams use DV360 to plan media, build audiences, set bidding strategy, and operate brand-safety controls from a single platform, with native access to YouTube and Google CTV that no other DSP provides.
Like the rest of Google Marketing Platform, DV360 is not sold direct by Google in Australia or New Zealand. You buy it through a certified Sales Partner, like XPON. The Sales Partner you choose resells the licence, delivers the implementation, and provides the ongoing technical support that keeps DV360 integrated with the rest of your stack. For a detailed explanation of how DV360 works and where it fits in the GMP stack, see our complete guide to DV360.
- Programmatic inventory at scaleGoogle Display Network, the DV360 marketplace, open web, audio, and connected TV in one buying surface.
- Native YouTube and CTVIntegrated YouTube and Google CTV buying, including reach and frequency planning, in the same platform.
- Smart Bidding and AI optimisationGoogle's machine-learning bid models trained across the GMP signal graph.
- Brand safety controlsPre-bid and post-bid verification, IAS / DoubleVerify integrations, customisable inclusion and exclusion lists.
- Native GMP integrationGA4 360 audiences, CM360 Floodlight conversions, and SA360 search signals flow natively into DV360 audiences and bidding.
- BigQuery measurementDV360 reporting and audience data joinable in BigQuery for advanced attribution and MMM-ready datasets.
Why ANZ enterprise teams pick XPON to deliver DV360.
The differentiation that consistently lands XPON the work on ANZ enterprise DV360 engagements, and what it means for how your engagement runs.
Track record across ANZ enterprise media.
XPON has delivered DV360 for some of the largest media estates in Australia and New Zealand, including multi-brand, multi-region, and multi-channel implementations. That track record reduces discovery time and accelerates time-to-value on your engagement.
Award-winning Google Marketing Platform Sales Partner, headquartered in Australia.
As a certified GMP Sales Partner, XPON sells, implements, and supports DV360 directly under one contract with Google. One commercial relationship covers the licence, the technical implementation, and the ongoing platform support that keeps your team productive in DV360.
Google Cloud Premier Partner with the Marketing Analytics specialisation.
DV360 is only half the stack. The other half is the measurement and audience layer underneath. Our Cloud Premier status with the Marketing Analytics specialisation means XPON supports the full GMP stack alongside GA4 360, BigQuery, and the activation pipelines that feed DV360, not just the buying surface.
End-to-end delivery under one team.
Licence, implementation, audience integration, CM360 / Floodlight setup, attribution modelling, training, and ongoing platform support. All by the same team you scope with. No handovers between sales, delivery, and managed services.
Senior media practitioners on every engagement.
Engagement teams are stable from scoping through delivery. The senior practitioner in your scoping session leads the engagement through to ongoing optimisation.
Local Australian and New Zealand delivery.
XPON is locally headquartered with on-the-ground experience across the ANZ regulatory and media landscape, including Nielsen, OzTAM, the Australian Privacy Principles, and the 2026 privacy reform. We operate in your timezone, on your privacy framework, with deep knowledge of the local context.
What we actually build with DV360.
DV360 delivers the most value when it is integrated with the rest of your measurement and activation stack and your team is enabled to operate it confidently. XPON delivers the technical integration and the enablement. Your team operates the media.
DV360 + CM360 Floodlight + GA4 360.
Floodlight tagged in CM360, conversions flowing into DV360 bidding and GA4 360 reporting, audiences flowing back into DV360 line items. One source of truth for paid media conversions.
First-party data and GA4 audiences into DV360.
BigQuery-built audiences, GA4 360 segments, and first-party data activated through Data Manager and customer match. Lookalikes, suppression lists, and value-based bidding signals all flowing from the data layer you already own.
Enablement, training, and ongoing platform support.
XPON does not operate media on your behalf. We enable your team to operate it themselves, with structured training on the DV360 capabilities they use day-to-day, and named technical contacts available for escalation on bidding setup, audience pipelines, troubleshooting, and platform changes.
What an XPON DV360 engagement actually covers.
End to end, under one team. XPON licenses, implements, integrates, and enables. Your team operates the media. XPON remains the technical partner for the platform-level work that keeps DV360 productive.
Licensing and seat access
Direct DV360 licensing via XPON as a GMP Sales Partner. Contract structure, billing, support escalation, all under one commercial relationship.
Platform implementation and setup
Advertiser and partner configuration, IO and line-item structures, brand safety controls, bidding strategy templates, frequency rules. The DV360 instance set up to your business, ready for your team to run.
Audience integration and activation
GA4 360 audiences, CM360 Floodlight signals, first-party data via Data Manager, and BigQuery-built audiences integrated with DV360.
Attribution and measurement
Floodlight setup in CM360, data-driven attribution, MMM-ready datasets in BigQuery, conversion-lag analysis. The measurement layer behind DV360, not just the platform itself.
Training and enablement
Structured training on the DV360 capabilities your team operates day-to-day, including bidding strategy, audience sequencing, troubleshooting, and the workflows that keep media operations efficient. Operational ownership remains with your team. XPON provides the technical and platform expertise behind them.
Reporting and ongoing platform support
Looker Studio and BigQuery reporting layered over DV360 data, with named technical contacts available for escalation, configuration audits, and platform-update guidance.
DV360 is one part of Google Marketing Platform.
Explore the rest of the marketing and advertising tools that make up Google Marketing Platform, and how they integrate with DV360 to give you a single measurement and activation stack.
Frequently asked questions about DV360.
How much does DV360 cost in Australia and New Zealand?
Google does not publish DV360 pricing publicly. Commercials are built per customer through Sales Partners and combine percentage-based platform fees with partner implementation and support services. As a rough guide, DV360 engagements typically make commercial sense once your working media budget clears around AUD $25,000 per month, though specifics depend on product mix, contract length, and the scope of the partner services. To get a current quote, engage a Sales Partner directly.
Can I buy DV360 directly from Google?
No. In Australia and New Zealand, DV360 (and the rest of the GMP suite) is sold exclusively through authorised Sales Partners. The Sales Partner resells the licence to you under contract, handles billing, and operates the support relationship with Google on your behalf.
How long does a DV360 implementation take?
A typical DV360 setup (advertiser configuration, Floodlight via CM360, audience integration with GA4 / first-party data, brand safety setup, and initial campaign build) runs 4 to 8 weeks depending on scope. Multi-market or multi-brand rollouts run longer and are usually phased.
How is DV360 different from running ads through Google Ads?
Google Ads is built around self-serve campaigns across Google's owned inventory (Search, YouTube, Display Network). DV360 is a full demand-side platform with access to the open web, curated marketplaces, audio, Connected TV, and YouTube reservation buying, plus enterprise audience and bidding controls, brand safety, and native CM360 / GA4 integration. Most enterprise teams run DV360 alongside Google Ads rather than instead of it.
What does an XPON DV360 engagement actually include?
Under one commercial relationship: licence and seat access, advertiser and partner setup, Floodlight implementation via CM360, audience integration with GA4 360 and first-party data, attribution and BigQuery reporting, training and enablement on the platform, and ongoing technical and platform support. XPON does not operate media on your behalf. We implement the platform, integrate it with the rest of your stack, train your team, and remain the technical partner so your team can operate DV360, with XPON providing technical support in the background.
Do I need GA4 360 or CM360 to use DV360?
No, but you'll get more out of DV360 with at least one of them. CM360 is the natural partner for cross-channel ad serving and Floodlight conversion measurement. GA4 360 unlocks audience activation, attribution modelling, and BigQuery-driven optimisation. Most XPON DV360 engagements include at least Floodlight via CM360 from day one.
Speak to a DV360 expert.
Share the current state of your media stack and your target end-state. XPON will assess fit, define an indicative scope, and confirm whether we are the right partner for the engagement.
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