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  ⁄Google Cloud for Marketing

Google Cloud for Marketing

Harness the potential of cloud technology for smarter analytics and more effective campaigns.

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What is Google Cloud?

Google Cloud, a leading cloud computing platform, provides businesses with scalable, secure, and cutting-edge solutions for data storage, machine learning, and application development. Google Cloud’s primary Marketing tools include:

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BigQuery

BigQuery is a serverless and cost-effective enterprise data warehouse that works across clouds and scales with your data. Use built-in ML/AI and BI for insights at scale. 

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Looker Studio Pro

Looker Studio Pro offers self-service business intelligence with unmatched flexibility for smarter business decisions. Users can easily manage access to your reports and data sources at scale.

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Vertex AI

Vertex AI offers everything you need to build and use generative AI—from AI solutions, to Search and Conversation, to 100+ foundation models, to a unified AI platform.

Leverage Google Cloud to drive business growth.

Unleash advanced analytics capabilities

Unlock deeper, actionable insights with Google Cloud by rapidly ingesting and analysing vast marketing and business datasets for precise targeting, personalisation, and campaign optimisation. Use Looker Pro to visualise the metrics that matter most.

Enhance customer experience

Connect Google Cloud insights with tools like the Google Marketing Platform to personalise campaign interactions, deliver relevant content, and provide seamless experiences that keep customers engaged and loyal.

Optimise marketing ROI

Maximise your marketing investment efficiency with Google Cloud’s tools and analytics, allowing you to allocate resources effectively and achieve higher returns on your marketing campaigns.

How XPON supports as a Premier Google Cloud Partner.

 XPON is a Premier Google Cloud partner, and one of the few partners also certified in the full Google Marketing Platform stack. We play a unique role as a strategic technology partner helping marketing and technology teams to extract value from their data. As your certified partner we will provide:

XPON team at Google Cloud Summit 2023
Technical Architecture

Depending on your cloud for marketing use case, we can plan and build the required technical cloud architecture to ensure an optimised data pipeline that delivers the outcomes you desire. By leveraging our proprietary Data Activation platform, Wondaris, we can do most of the heavy lifting to ensure you are focused on making the right decisions 

Marketing Analytics & Visualisations

Transform complex data into actionable insights. We help to streamline comprehensive analyses on customer lifecycles and sentiment, creative and channel performance among many others.

Ai & ML

Leverage artificial intelligence to automate processes and to uplift the customer experience. Use machine learning to reach the most valuable audiences based on propensity to buy or high customer lifetime value.

Data Ingestion and Integration

We ensure that your Google Cloud instance is operating seamlessly within the rest of your marketing technology ecosystem, from data ingestion and analysis, to activation and optimisation. Wondaris enables us to connect your owned data with hundreds of different data sources and build your single source of truth.

Seat Setup and Billing

We setup your access within the Google Cloud platform and offer custom billing methods and monitoring to ensure you don’t get bill shock.

Interested in learning more about Google Cloud?

Schedule a call with us now for further product insights, pricing details, or a product demo.

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Common questions we receive about Google Cloud.

How can Google Cloud enhance our marketing strategies?

Google Cloud empowers businesses with a suite of robust tools and services designed to elevate your marketing strategies. With advanced analytics, you can uncover deeper insights into your data, enabling precise targeting, personalisation, and campaign optimisation. The integration of Google Cloud insights with tools like the Google Marketing Platform enables you to deliver tailored customer experiences, providing relevant content and seamless interactions that foster customer loyalty. Moreover, Google Cloud’s analytics tools help you optimse your marketing ROI, allowing you to allocate resources effectively and achieve higher returns on your marketing campaigns.

Why choose Google Cloud for Marketing over other cloud platforms?

Google Cloud stands out as the preferred choice for marketing professionals due to its comprehensive suite of data-driven solutions and Artificial Intelligence capabilities that are far superior to other clouds. It offers scalable, secure, and cutting-edge services for data storage, machine learning, and application development. Google Cloud’s commitment to innovation and sustainability ensures that you have access to the latest technologies while minimising environmental impact. With Google Cloud, you can harness the full potential of data, analytics, and cloud technology to drive smarter, more effective marketing campaigns.

What's the role of XPON as a Google Cloud partner?

XPON, as a Premier Google Cloud partner, plays a pivotal role in supporting and enabling marketing and technology teams to extract maximum value from Google Cloud. We provide technical architecture planning and development tailored to your specific marketing data needs, ensuring an optimised data pipeline that delivers the desired outcomes. XPON simplifies your access setup within the Google Cloud platform and offers custom billing methods that align with your business requirements. Our expertise in data ingestion and integration ensures that your Google Cloud instance seamlessly operates within your broader marketing technology ecosystem, from data ingestion and analysis to activation and optimisation.

How does XPON assist with Google Cloud access and billing setup?

XPON takes the hassle out of setting up your access to Google Cloud and provides flexible billing options to suit your business needs. We handle the technical aspects of configuring your access within the Google Cloud platform, ensuring a smooth and hassle-free onboarding process. Our custom billing methods are designed to align with your budget and financial preferences, making it easy to manage your costs while benefiting from Google Cloud’s powerful marketing solutions. By partnering with XPON, you can streamline the administrative tasks associated with Google Cloud access and billing, allowing you to focus on optimising your marketing strategies.