xpon
  • Solutions
    • Digital Transformation
    • First-Party Data Strategies
    • Marketing Analytics
    • AI for Marketing
    • Marketing Technology Optimisation
  • Platforms
    • Holoscribe – XR Content Platform
    • Wondaris – Customer Data Platform
    • Google Marketing Platform (GMP) Partner
    • Google Cloud for Marketing (GCP) Partner
  • News & Resources
  • About
    • Careers
    • Core values
    • Corporate governance policies
    • Investor centre
    • Leadership
  • Contact
Contact
  ⁄Blogs

Blogs

Filters

  • All
  • Analytics
  • Application Modernisation
  • MarTech
  • AdTech
  • News
  • Cloud Technology
  • Advertising Technology
  • Privacy-First Marketing
Ensure Your Ads Meet Reality: Dynamic Creative Optimisation in the Google Marketing Platform

Ensure Your Ads Meet Reality: Dynamic Creative Optimisation in the Google Marketing Platform

11.11.2025 | 5:47 am
Read more
Google AI Overview Ads Are Here: What Australian and New Zealand Advertisers Need to Know Right Now

Google AI Overview Ads Are Here: What Australian and New Zealand Advertisers Need to Know Right Now

10.10.2025 | 11:43 pm
Read more
What is Google Meridian? A Guide to the MMM Tool

What is Google Meridian? A Guide to the MMM Tool

08.8.2025 | 3:01 am
Read more
Media Mix Modelling (MMM) vs. Multi-Touch Attribution (MTA): What’s the Difference and When to Use Each?

Media Mix Modelling (MMM) vs. Multi-Touch Attribution (MTA): What’s the Difference and When to Use Each?

07.7.2025 | 5:14 am
Read more
Why is Marketing Mix Modelling (MMM) so important in 2025?

Why is Marketing Mix Modelling (MMM) so important in 2025?

07.7.2025 | 4:50 am
Read more
Google Marketing Platform (GMP) FAQs: Your Guide to a More Powerful Adtech Strategy (Updated June 2025)

Google Marketing Platform (GMP) FAQs: Your Guide to a More Powerful Adtech Strategy (Updated June 2025)

06.6.2025 | 5:50 am
Read more
Bridging the AI Activation Gap: A Recap of IAB NZ’s ‘AI & The Future of Marketing’ Event

Bridging the AI Activation Gap: A Recap of IAB NZ’s ‘AI & The Future of Marketing’ Event

06.6.2025 | 11:56 pm
Read more
Google AgentSpace: What Is It?

Google AgentSpace: What Is It?

05.5.2025 | 4:37 am
Read more
Episode 2 – Rahul Ashiya from Nine on Data, AI Hype, and ‘SuperMarketers’

Episode 2 – Rahul Ashiya from Nine on Data, AI Hype, and ‘SuperMarketers’

04.4.2025 | 6:06 am
Read more
We simplify marketing and CX modernisation with an integrated end-to-end solution that enables brands to constantly deliver valuable, personalised, and secure experiences.

About

  • Careers
  • Core values
  • Corporate governance policies
  • Investor centre
  • Leadership
  • Resources
  • Privacy
  • Contact

Offering

  • First-party data management
  • 360 and XR content management
  • Advertising intelligently
  • Cloud marketing architecture
  • Digital transformation
  • Marketing technology optimisation

Platforms

  • Holoscribe – XR Content Platform
  • Wondaris – Customer Data Platform

Solutions

  • Centralise: collect, integrate
  • Identify: resolve and match
  • Understand: attribution, intelligence, analytics
  • Predict: churn, LTV, propensity, RFM
  • Activate: media, email, SMS
  • Engage: web, apps, metaverse
© 2026 XPON Technologies Group Pty Ltd    |   Privacy    |   Trust Center
  • Global
    • AUS
    • NZ
    • GB
  • Follow
  • Follow
  • Follow
  • Follow
Built by Nibble Digital