⁄Google Marketing Platform

Google Marketing Platform

Deliver faster, smarter marketing with the Google Marketing Platform (GMP), a single platform for media buying, measurement, and advanced analytics.

XPON is a full-stack certified Google Marketing Platform partner, and one of the only partners also certified in Google Cloud.

The Google Marketing Platform offers a complete set of advertising and analytics solutions for advertisers and agencies..

Integrated solutions for data-driven marketing teams.

Explore the marketing and advertising tools that make up the Google Marketing Platform below.

Google Analytics 360

Google Analytics 360 empowers marketers to gain deeper insights, make informed decisions, and drive exceptional campaign performance.

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Display and Video 360

Google Display & Video 360 empowers advertisers with tools to reach their target audience and deliver engaging video content.

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Search Ads 360

Google Search Ads 360 empowers advertisers with tools to enhance search ad campaigns and drive results.

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Campaign Manager 360

Google Campaign Manager 360 empowers advertisers with comprehensive ad management tools for superior campaign control.

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Tag Manager

Google Tag Manager 360 provides enterprise-grade tag management for enhanced control and flexibility.

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How XPON supports as a Google Marketing Platform Partner.

XPON is a full-stack Google Marketing Platform partner, and one of the only partners also certified in Google Cloud. We play a unique role as a strategic technology partner who is completely non-compete in the media space. The value we deliver includes:

Licensing & seat access

We provide direct seat access to the Google Marketing Platform tools, which is only available via Google’s partners.

Implementation & configuration

Best-in-class configuration to fit your strategic objectives and existing marketing, advertising and analytics technology ecosystem.

Training & workshops

Our team of specialists deliver full-stack training programs, enablement workshops, and playbooks for all levels of expertise.

Ongoing support

Adtech and analytics troubleshooting and campaign setup assistance when your team gets stuck.

XPON’s Advertiser Toolkit

Our proprietary toolkit streamlines time-to-value with pre-built reports and self-service insights for your media activities.

Deliver smarter, more efficient marketing with the Google Marketing Platform.

Gain greater control over media investments

Display & Video 360 re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.

Scale omni-channel campaigns effortlessly

Effortlessly manage and optimise cross-platform paid search campaigns with Google Search Ads 360. Unify data, streamline reporting, and leverage advanced bidding for Google, Microsoft ads, Bing, Baidu, and other search engines. Access all digital media types via across a robust publisher network via one platform with Display and Video 360.

Gain full visibility over campaigns and audiences

The Google Marketing Platform empowers you to gain full campaign and audience visibility using Google Analytics 4 360 for customer-centric insights across all digital properties and Campaign Manager 360 for comprehensive omni-channel campaign attribution.

XPON has become an integral part of the extended team at OFX. Having rethought how we both deploy and leverage the entire Google stack they have also helped us set up solutions that future proof our digital ecosystem system such as GA4, ADH and Wondaris.

Shad Haehae,

Head of Global Digital Acquisition

Through XPON’s invaluable and trusted strategic guidance we were empowered to rollout a standardised and simplified
migration across all five global regions.