⁄Google Marketing PlatformGoogle Marketing Platform
Deliver faster, smarter marketing with the Google Marketing Platform (GMP), a single platform for media buying, measurement, and advanced analytics.
XPON is a full-stack certified Google Marketing Platform partner, and one of the only partners also certified in Google Cloud.
Integrated solutions for data-driven marketing teams.
Explore the marketing and advertising tools that make up the Google Marketing Platform below.
Google Analytics 360
Google Analytics 360 empowers marketers to gain deeper insights, make informed decisions, and drive exceptional campaign performance.
Display and Video 360
Google Display & Video 360 empowers advertisers with tools to reach their target audience and deliver engaging video content.
Search Ads 360
Google Search Ads 360 empowers advertisers with tools to enhance search ad campaigns and drive results.
Campaign Manager 360
Google Campaign Manager 360 empowers advertisers with comprehensive ad management tools for superior campaign control.
Tag Manager
Google Tag Manager 360 provides enterprise-grade tag management for enhanced control and flexibility.
How XPON supports as a Google Marketing Platform Partner.
XPON is a full-stack Google Marketing Platform partner, and one of the only partners also certified in Google Cloud. We play a unique role as a strategic technology partner who is completely non-compete in the media space. The value we deliver includes:
Deliver smarter, more efficient marketing with the Google Marketing Platform.
Gain greater control over media investments
Display & Video 360 re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.
Scale omni-channel campaigns effortlessly
Effortlessly manage and optimise cross-platform paid search campaigns with Google Search Ads 360. Unify data, streamline reporting, and leverage advanced bidding for Google, Microsoft ads, Bing, Baidu, and other search engines. Access all digital media types via across a robust publisher network via one platform with Display and Video 360.
Gain full visibility over campaigns and audiences
The Google Marketing Platform empowers you to gain full campaign and audience visibility using Google Analytics 4 360 for customer-centric insights across all digital properties and Campaign Manager 360 for comprehensive omni-channel campaign attribution.
Shad Haehae,
Head of Global Digital Acquisition
Through XPON’s invaluable and trusted strategic guidance we were empowered to rollout a standardised and simplified
migration across all five global regions.
Matt Cowell
Global Discipline Leader – Digital Analytics
Interested in learning more about the Google Marketing Platform?
Schedule a call with us now for further product insights, pricing details, or a product demo.
Learn more from our blog…
Why Customer Experience is driving brands to rethink their AdTech ownership in 2023?
What is at the heart of better customer experience? Better data. The best brands deeply understand a good customer experience and their customers as individuals; their online behaviour, channel preferences, and product tastes, including what they want when they want...
GA4 Migration: A Step-by-step Guide for Marketing Professionals
Master the Transition to Google Analytics 4 with Confidence and Precision In the ever-changing world of digital marketing, businesses must stay current with the newest technologies and tools. Google Analytics has become an essential resource for marketing...
The Benefits Of Linking GA4 With Search Ads 360
So far in this series we’ve looked at BigQuery and Display & Video 360, this time we’re focusing on Search Ads 360 and the benefits you can reap from linking it to your Google Analytics 4 account. What is SA360? Firstly, let’s zoom out. What is SA360? Search Ads...