⁄Wondaris – Composable Customer Data PlatformUnlock the power of your customer data
Wondaris is the Composable Customer Data Platform for marketers, enabling quick execution of the data-driven use cases that matter most to you.
What Wondaris enables
The data-driven use cases that matter most to your marketing performance.
Unify siloed customer data
Bring together data from CRM, e-commerce, web analytics, email, and offline sources into a single customer view.
Build high-value segments
Create precise audience segments based on behaviour, purchase history, engagement, and predictive scores.
Predict customer behaviours
Use pre-built AI models for lifetime value, propensity scoring, and next-best-action recommendations.
Prevent customer churn
Identify at-risk customers early and trigger retention campaigns before they disengage.
Enable value-based bidding
Feed predicted lifetime value signals directly into Google Ads and DV360 for smarter bidding strategies.
Smart audience suppression
Automatically exclude recent converters, existing customers, or low-value segments from acquisition campaigns.
How it works
Three steps to turning your customer data into marketing performance.
Build high-value audiences
Easily segment your customer data into audiences for enrichment or activation. Connect to your existing data warehouse or use Wondaris' built-in warehousing capabilities.
Enrich with AI
Enhance your audiences using pre-built AI models for lifetime value, propensity, churn prediction and more. No data science team required.
Activate across channels
Deploy enriched audiences to Google Ads, DV360, Meta, email platforms and more for highly personalised campaigns. Audiences update automatically as your data changes.
Why brands choose Wondaris
What makes Wondaris different from traditional CDPs.
Start small, scale fast
Choose the capabilities you need today and expand as you grow. Get started with specific use cases in weeks, not months.
Built for marketers
No data expertise required. Intuitive interface designed for marketing teams to build and activate audiences instantly.
Quick time-to-value
Start seeing ROI immediately with pre-built models and automated workflows. Most brands are activating audiences within weeks.
Flexible integration
Connect directly to your existing data sources and warehouses without complex migrations, or use Wondaris' warehousing capabilities.
AI out-of-the-box
Ready-to-use AI models for customer predictions, segmentation, and optimisation. Get value from AI without building custom models.
Composable architecture
Wondaris sits on top of your existing data warehouse. No proprietary data stores, no vendor lock-in. Your data stays where it is.
Build audiences with AI
The AI Audience Builder lets marketers create high-value audience segments in minutes using natural language - no SQL, no data science team, no complex queries.
- Describe your ideal audience in plain English
- AI translates your intent into precise data segments
- Preview audience size and composition before activation
- Deploy directly to Google Ads, DV360, Meta and more
What brands achieve with Wondaris
Real outcomes from real brands.
UP Education achieves 64% lead growth and 28% CPL reduction
UP Education, a leading multi-sector education group in New Zealand, had valuable student data fragmented across brands and systems. XPON deployed Wondaris to unify their first-party data, enabling precision audience targeting and intelligent campaign management.
Enabling OFX to rethink customer experience
OFX partnered with XPON to deliver a Digital Experience Blueprint that reshaped their approach to technology, data, and customer experience - with Wondaris at the centre for audience activation.
See what your data can do
Every Wondaris engagement starts with understanding your data landscape and identifying the highest-value use case. Book a demo and we'll show you how quickly you can go from siloed data to activated audiences.