⁄Google Search Ads 360Search Ads 360
Google Search Ads 360 is a robust and comprehensive advertising platform meticulously crafted to supercharge your search advertising campaigns.
XPON is a certified Search Ads 360 reseller and support partner in Australia and New Zealand.
What value does Search Ads 360 provide for advertisers?
Streamlined campaign management
Google Search Ads 360 simplifies campaign management by centralizing control over your Google Ads, Microsoft Ads, and other search engine campaigns within a single, user-friendly platform. Say goodbye to the complexity of managing campaigns across various providers individually.
Smart bidding strategies
For efficient and successful campaign management, Google Search Ads 360 offers smart bidding strategies powered by cutting-edge machine learning processes. These intelligent strategies allow you to automatically optimize your bidding decisions, ensuring that your ads are displayed to the right audience at the right time. This automation leads to improved ad performance and cost-efficiency.
Data-driven attribution
Google Search Ads 360 employs data-driven attribution and cross-device measurement to optimise keywords and understand the fragmented value within the customer journey. By leveraging data-driven attribution, you can gain deeper insights into which keywords and channels are most valuable throughout the customer’s path to conversion.
How XPON supports as a Search Ads 360 Partner.
XPON is a leading Search Ads 360 partner, and one of the only partners also certified in the full Google Marketing Platform stack, as well as Google Cloud. We play a unique role as a strategic technology partner who is completely non-compete in the media space.
Interested in learning more about Search Ads 360?
Schedule a call with us now for further product insights, pricing details, or a product demo.
Explore the other Google Marketing Platform tools.
Explore the marketing and advertising tools that make up the Google Marketing Platform below.
Google Analytics 360
Google Analytics 360 empowers marketers to gain deeper insights, make informed decisions, and drive exceptional campaign performance.
Display and Video 360
Google Display & Video 360 empowers advertisers with tools to reach their target audience and deliver engaging video content.
Tag Manager
Google Tag Manager 360 provides enterprise-grade tag management for enhanced control and flexibility.
Campaign Manager 360
Google Campaign Manager 360 empowers advertisers with comprehensive ad management tools for superior campaign control.
Common questions we receive about SA360.
How can SA360 improve my advertising efforts?
SA360 is a powerful platform designed to elevate your advertising campaigns. It offers advanced features that simplify campaign management, allowing you to efficiently create, launch, and optimize your ad campaigns for maximum impact. With precise targeting options, you can reach the right audience with tailored messages, resulting in better engagement and higher conversion rates. Additionally, the platform provides valuable data-driven insights, including click-through rates and viewability metrics, helping you fine-tune your advertising efforts for optimal results. In essence, Google Search Ads 360 empowers advertisers with the tools and insights needed to drive successful advertising campaigns.
How does SA360 simplify campaign management?
SA360 streamlines campaign management by offering a user-friendly and efficient interface. It simplifies the process of creating, launching, and optimizing ad campaigns, saving you time and effort. With features like bulk editing and automated bidding, you can make changes quickly and effectively. Real-time reporting and advanced analytics allow you to track the performance of your campaigns and make data-driven decisions. Overall, Google Search Ads 360 is designed to make campaign management more efficient and effective, enabling you to achieve maximum impact with your advertising efforts.
What kind of data-driven insights can I gain with Google SA360?
SA360 provides advertisers with a wealth of data-driven insights to enhance their advertising efforts. You can access critical metrics such as click-through rates, conversion tracking, and viewability metrics. These insights enable you to assess the effectiveness of your ad campaigns and make informed adjustments in real time. By understanding how your ads are performing and how users are interacting with them, you can refine your strategies and allocate your budget more effectively. In essence, Google Search Ads 360 empowers you with the data-driven insights needed to optimize your advertising campaigns.
What training and support does XPON offer for the Google Marketing Platform?
XPON is committed to providing comprehensive training and support to help you leverage the Google Marketing Platform, including Google SA360. We offer training programs, enablement workshops, and playbooks that cover the full spectrum of the Google Marketing Platform tools. Our goal is to ensure that you and your advertising team have the knowledge and skills needed to maximize the platform’s potential. We also offer ongoing support, troubleshooting, and assistance to address any challenges you may encounter with your search ad campaigns. Our support ensures that you have the guidance and expertise necessary for successful advertising campaigns.