GMP Pricing
Google Marketing Platform Pricing is not publicly available information and is based on:
- The location of where your company is operating
- Expected monthly hit volume
- Where you’ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)
- Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360).
The Google Marketing Platform (formerly known as the Google Analytics 360 Suite) is a set of enterprise products that makes marketing faster and smarter.
The Google Marketing Platform (GMP) revolves around Google Analytics 360 (GA360), which drives insights seamlessly to the partnering platforms that control digital advertising, website optimisation, dashboard reporting, among other things.
Where can you access the Google Marketing Platform Pricing?
In some countries, Google does not directly sell GMP products.
This is why Google started the Marketing Platform Partner program.
Certified companies and sales partners, like XPON, have been chosen to not only resell GMP products but engage with customers by providing support, service and training.
We highly recommend purchasing GMP products through a certified partner as Google does not directly offer tailored training or support.
If you would like to access GMP pricing information, please get in touch with our team.
Benefits of GMP
GMP is designed to be a unified solution for combining data and improving marketing across channels and devices. It’s key benefits are:
- Improved cross-device capabilities
- Smarter campaigns powered by machine learning
- Better ability to reach the right customer
Is it worth upgrading to GMP?
If your site is exceeding the 10 million hits per month limit, you will be receiving sampled data. This means that your data-driven decision making will not be supported by 100% accurate data.
If your company has a high traffic website at the centre of a heavy personalised digital marketing ecosystem, you will definitely benefit from the Google Marketing Platform’s enterprise features.
Frequently asked questions about the Google Marketing Platform
What is the Google Marketing Platform?
GMP is a suite of enterprise-level products and consists of:
- Google Analytics 360 (GA360)
- Google Tag Manager 360 (GTM360)
- Google Data Studio
- Google Optimise 360
- Google Display and Video 360 (DV360)
- Google Search Ads 360 (SA360)
- Google Attribution 360
- Google Surveys 360
Google Marketing Platform Pricing?
GMP pricing is not publicly available and you will have to contact Google or a certified partner, like XPON.
If you would like to better understand the costs of the Google Marketing Platform, please get in touch with our team.
It’s important to note that costs vary based on:
- The location of where your company is operating
- Expected monthly hit volume
- Where you’ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)
- Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360).
How do you purchase GMP?
Google does not directly sell the GMP suite or individual products in every country.
It is recommended that you purchase the suite or specific products through a certified partner, like XPON.
Certified partners can service, support, train and provide a better customer experience.
Is the GMP worth the cost?
If your site is receiving over 10 million hits, your team requires enterprise-level versions of the products for accurate execution of business strategies and your company can afford it then it definitely should be considered.
Especially if your site is an eCommerce store with millions of dollars in sales per month.