Eagers Automotive is transforming how cars are discovered and purchased across its online platforms, in partnership with XPON and Google Cloud. The journey begins with easyauto123.
Eagers Automotive is transforming its end-to-end customer experience and how cars are discovered and purchased across its platforms, in partnership with XPON and Google Cloud. The journey begins with easyauto123, the group’s used car retail brand.
Buying a car is one of the most considered purchases a person makes. Customers research for weeks, across dozens of tabs and several yard visits, and the questions that decide the purchase are typically the ones they would ask a salesperson standing next to the car.
easyauto123 has already taken a good deal of the friction out of that with fixed, haggle-free pricing across fifteen superstores in six states. Now, the online customer experience will take a further leap with AI-enabled conversational agents that help customers find and purchase the right car online.
Help finding the right car, at any hour
On easyauto123, an AI-enabled conversational agent will guide customers to the right car instead of leaving them to work through search filters. A customer can describe what they need in their own words, ask the questions they would ask in a showroom, and be guided toward the vehicles that fit. The experience is designed to reflect the knowledge of the easyauto123 team and to complement it, with a clear path to a human conversation whenever that is the right next step.
Built on foundations, not bolted on
The experience is built on Eagers’ own data foundation and is being delivered with marketing technology and data partner XPON, together with Google Cloud. That foundation is what separates a genuinely helpful guided experience from a chat window attached to a website, and it is the platform the group will continue to build on.
“I have always been passionate about helping brands reimagine and transform the customer experience. Eagers Automotive is truly leading that transformation for the automotive industry, and we are humbled to be their partner in bringing this vision to life.”
Chris Rozic, Chief Growth Officer, XPON
This is the start of a journey that will extend across the Eagers Automotive group, and XPON is glad to be building it with them.