Artificial intelligence (AI) is rapidly transforming the marketing landscape.

From product recommendations to personalised content and automated chatbots, AI empowers businesses to deliver more relevant and engaging experiences for their customers.

The Rise of AI in Marketing: Transforming the Industry

How Artificial Intelligence is Reshaping Marketing Strategies

Marketing is no longer a one-size-fits-all approach.

Today’s consumers expect personalised experiences tailored to their needs and preferences.

AI provides marketers with the tools to achieve this level of personalisation by:

  • Analysing vast amounts of customer data: AI can analyse customer behaviour, purchase history, and preferences to gain deeper insights into their needs.
  • Predicting customer behaviour: AI algorithms can predict what products or services a customer is most likely to be interested in, allowing for targeted marketing campaigns.
  • Automating repetitive tasks: AI can automate tasks like ad creation, email marketing, and social media scheduling, freeing up marketers to focus on strategy and creativity.

The Power of AI for Marketing: 7 Inspiring Examples

To highlight the key use cases and benefits of AI for marketing, let’s delve into how leading brands are using AI to achieve marketing success:

IKEA’s Product Recommendations

IKEA recommends products based on purchase history and browsing behaviour using Google Cloud’s AI, creating a personalised shopping experience that has driven a 2% increase in global average order value.

IKEA Website Shopping Experience

Sephora’s Virtual “In-Store” Experience

Sephora offers virtual consultations powered by AI that allow customers to experiment with different makeup looks and receive personalised product recommendations, increasing average incremental revenue by $30k every month.

Sephora website on mobile phone

Netflix’s Personalised Viewing Experience

Netflix uses AI to track each subscriber’s engagement with streaming content to then recommend movies and shows based on a user’s viewing history and preferences, ensuring a personalised and engaging experience at all times.

Netflix’s recommendation system produces $1 billion a year as value from customer retention.

Netflix homescreen

Domino’s Simplified Ordering System

Domino’s offers pizza ordering through AI-powered mobile app chatbots, allowing customers to place orders quickly and conveniently, streamlining the customer journey and optimising operations.

Dominos ordering Chatbot experience

OFX’s Intelligent Audience Segmentation

OFX was able to rapidly analyse customer data to identify and target key customer groups based on their propensity (likelihood) to purchase using the in-built AI models within XPON’s Wondaris platform.

This was part of a broader program of work that delivered significant media efficiency uplifts in collaboration with a global agency network including:

  • 27% increase in annual customer registrations
  • 21% decrease in cost per acquisition
  • 21% increase in conversion rate.

OFX customer segments

Unilever Analyses Customer Sentiment

Uniliver utilises AI sentiment analysis via Google Cloud to understand customer perceptions of their brands and products at scale, allowing them to quickly identify areas for improvement and refine their marketing strategies.

Unilever Logo

Virgin Leverages AI-Powered Search Ads

Virgin implemented Value-based Bidding in Google Ads to automatically adjust bids in real-time, focusing on connections with higher-value customers. They also leveraged Responsive Search ads to automatically create ads that were personalised and relevant to different travellers, driving a 88% booking increase.

Outcomes from Virgin case study

Ready to unlock the power of AI for your marketing?

At XPON, we provide AI-powered solutions to help you achieve similar results to these leading brands.

From intelligent audience segmentation to personalised recommendations, our team of experts can help you discover, plan, and implement AI strategies that deliver exceptional marketing and customer experience outcomes.

Contact us today for a free consultation and see how XPON can help your business thrive in the age of AI marketing.