Marketing Analytics
Gain advanced insights into marketing performance and business impact.
XPON empowers you to break down these barriers to gain a better understanding of marketing and customer experience with our powerful Marketing Analytics solutions.
The benefits our customers see:
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1. Smarter decision-making through deeper customer understanding and actionable insights.
2. Improved customer retention through predictive churn and purchasing insights.
3. Optimised marketing ROI through smarter marketing budgets and campaign bidding.
4. Increased customer engagement through smarter segmentation and campaign personalisation.
Gain predictive customer insights
Measure and optimise customer sentiment
Enhance customer journeys with AI/ML
Gain real-time insights for all campaigns
Provide real-time recommendations
Analyse media creative at scale
XPON’s Audience, Enrichment and Activation Platform.
Wondaris is a next-generation platform for marketers. Wondaris offers advanced marketing analytics capability out-of-the-box, including customer churn prediction and propensity modelling.
Flight Centre needed to rethink and standardise its marketing analytics ecosystem, measurement framework and overall success metrics and then implement a cohesive, standardised analytics solution that would enable confident reporting and marketing decision-making globally.
Ready to enhance your marketing insights?
Contact XPON today for a free consultation and discover how our marketing analytics solutions can help you achieve your business goals.
A practical guide for using Google Analytics to calculate User Lifetime Value
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Understanding GDPR compliance for Australian Business in under 10 Minutes
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