⁄Google Cloud for MarketingGoogle Cloud for Marketing
Harness the potential of Google Cloud technology for smarter analytics and AI-powered marketing.
XPON is a Premier Google Cloud Partner with specialisation in Marketing Analytics. We are also one of the only Google Cloud partners certified in the Google Marketing Platform.
The cloud tools powering smarter marketing
The foundations of a modern marketing data stack, from data warehousing to visualisation to applied AI.
BigQuery
Serverless, cost-effective enterprise data warehouse that works across clouds and scales with your data. Built-in ML/AI and BI for insights at scale.
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Looker Studio Pro
Self-service business intelligence with unmatched flexibility. Manage access to reports and data sources at scale with enterprise-grade governance.
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Vertex AI
Everything you need to build and use generative AI, from AI solutions to Search and Conversation, plus 100+ foundation models on a unified platform.
Learn moreDrive smarter, more effective marketing with Google Cloud
Unleash advanced analytics capabilities
Unlock deeper, actionable insights by rapidly ingesting and analysing vast marketing and business datasets for precise targeting, personalisation, and campaign optimisation. Use Looker Studio Pro to visualise the metrics that matter most.
Enhance customer experience with AI
Connect Google Cloud insights with the Google Marketing Platform to personalise campaign interactions, deliver relevant content, and provide seamless experiences that keep customers engaged and loyal.
Optimise marketing ROI
Maximise your marketing investment efficiency with Google Cloud's tools and analytics. Allocate resources effectively, measure what is working, and achieve higher returns on every campaign.
How XPON supports you on Google Cloud
We are a Premier Google Cloud partner and one of the few partners also certified in the full Google Marketing Platform stack. As your strategic technology partner, we help marketing and technology teams extract real value from their data.
Technical architecture
We plan and build the cloud architecture your use case needs, from data ingestion and storage through to analytics and activation — tuned to your specific use case and existing stack.
AI & ML
Leverage AI to automate workflows and uplift the customer experience. Use machine learning to reach the most valuable audiences based on propensity to buy or high customer lifetime value.
Data ingestion & integration
We ensure your Google Cloud instance operates seamlessly within your wider marketing technology ecosystem, connecting owned data with hundreds of sources to build your single source of truth.
Seat setup & billing
We set up your access to the Google Cloud platform and offer custom billing and monitoring so you never get bill shock.
Activate your customer data directly from Google Cloud with Wondaris.
XPON's Wondaris composable CDP is available on the Google Cloud Marketplace, giving you a faster path from data to enriched audiences and personalised omnichannel campaigns.
- Rapid time-to-value with scalable data activation across your marketing channels
- Simplified procurement and deployment through Google Cloud Marketplace
- Draw down from your existing Google Cloud consumption commitment
Trusted by enterprise marketing teams
XPON has become an integral part of the extended team at OFX. Having rethought how we both deploy and leverage the entire Google stack, they have also helped us set up solutions that future-proof our digital ecosystem, such as GA4, ADH, and Wondaris.
Ready to unlock the power of Google Cloud for marketing?
Schedule a call for architecture advice, pricing details, or a demo tailored to your stack.
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