XPON Technologies, a leading AI marketing technology company, today announced that its Wondaris composable customer data platform (CDP) is now available on the Google Cloud Marketplace.
This provides two major benefits for Google Cloud customers:
- A simpler process to procure and deploy Wondaris, enabling businesses to accelerate their data and AI initiatives and drive better marketing outcomes quickly.
- An opportunity to maximise the value of cloud investments by purchasing Wondaris via existing Google Cloud consumption commitments.
Wondaris is a turnkey, composable CDP that provides a flexible and scalable solution for unifying, enriching, and activating customer data. It is designed to help businesses overcome the challenges of today’s complex data landscape, including the degradation of third-party cookies and increasing privacy regulations.
Matt Forman, Founder and Group CEO of XPON Technologies said:
“We are thrilled to announce the availability of Wondaris on the Google Cloud Marketplace. Our partnership with Google Cloud amplifies the accessibility and scalability of our composable CDP solution globally. By simplifying access for Google Cloud customers, we’re empowering businesses worldwide to harness the full potential of their data and drive impactful business outcomes at scale.”
Matt Daniels, Chief Technology and Security Officer at XPON Technologies commented on the technical achievement:
“Making Wondaris available on Google Cloud Marketplace is a huge step forward in our mission to democratise access to cutting-edge AI-powered marketing technology. XPON is committed to providing businesses with the tools they need to thrive in a dynamic digital landscape. By leveraging the scalability and reliability of Google Cloud infrastructure, Wondaris empowers marketers to unlock deeper customer insights, activate data-driven strategies, and achieve significant business outcomes.”
Wondaris is already helping businesses across various industries transform their marketing and customer experiences.
For example, UP Education partnered with XPON Technologies to implement Wondaris and leverage their existing BigQuery data for improved audience segmentation and activation.
This resulted in:
- 24% increase in click-through-rate
- 64% increase in online leads
- 28% decrease in cost per lead.
Phil McCracken, Head of Marketing & Communications NZ at UP Education shared his positive comments about Wondaris:
“Wondaris has been a game-changer for our marketing team. We’ve been able to create highly targeted audiences and personalised messaging to deliver more effective and impactful marketing campaigns.”
For more information about XPON Technologies and Wondaris, please visit xpon.ai and wondaris.com.