This guide provides a practical framework for efficient media buying, designed for marketers and agency partners facing ad fatigue and wasted impressions in a fragmented digital landscape. It demystifies the core principles of unified frequency management – showing you how to use the full power of Display & Video 360 to control ad exposure across all channels, from display and mobile to audio and Connected TV.
The playbook outlines a clear methodology to move from siloed, ineffective frequency caps to a holistic, cross-channel strategy. It offers a step-by-step guide to setting up campaign-level caps, leveraging DV360’s advanced reporting to quantify added reach, and navigating cross-device measurement in a privacy-first world. It provides an actionable plan to consolidate your media buying and prove the direct impact of smart frequency control on your budget and business outcomes.