DV360 Pricing is based on a few key indicators we outline in this blog.
Google Display & Video 360 (DV360) enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place.
DV360 Pricing
The cost of DV360 is not publicly available information and is based on:
- The location of where your company is operating
- Where you’ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)
- Whether or not your company will be using the entire suite or selecting specific products
Where can you access the DV360 pricing?
In most countries, Google does not directly sell DV360.
This is why Google started the Google Marketing Platform Partner program.
Certified companies and sales partners, like XPON Technologies, have been chosen to not only resell DV360 but engage with customers by providing support, service and training.
We highly recommend purchasing DV360 through a certified partner as Google does not directly offer tailored training or support.
If you would like to access DV360 pricing information, please get in touch with our team.
Benefits of DV360
With an easy-to-use user interface and a list of powerful pack-a-punch features, DV360 is the perfect upgrade from the core Google Ads platform. DV360 will give you:
- Advanced integration with the other components of the Google Marketing Platform
- Access to more inventory
- Advanced cross-channel reporting and audience activation through Floodlight Activities and GMP integration
- Ability to drive creative performance with data-driven creative
- More granular, cross-channel frequency capping
- More detailed optimisation goals
- Integration with 3rd party tools that improve performance
Is it worth upgrading to DV360?
It is recommended a company with a display and video budget of at least $20,000 AUD or $10,000 USD per month depending on your market ($240,000 AUD or $120,000 USD annually), should consider moving their budget to a platform like DV360 to drive higher performance and ROI of their spend.
If your company has a high-traffic website at the centre of a heavily personalised digital marketing ecosystem, you will definitely benefit from the Google Marketing Platform’s enterprise features.
Frequently asked questions about DV360
What is DV360?
GA360 is the enterprise-level version of Google Analytics’ core product. With GA360, your business can access advanced tools including unsampled reports, BigQuery export, and data-driven attribution, in addition to all the standard Analytics features and reports.
What is the cost of DV360?
DV360 pricing is not publicly available and you will have to contact Google or a certified partner, like XPON Technologies.
If you would like to better understand the costs of the Google Marketing Platform, please get in touch with our team.
It’s important to note that costs vary based on:
- The location of where your company is operating
- Where you’ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)
- Whether or not your company will be using the entire suite or selecting specific products
DV360 Pricing?
DV360 Pricing is not available as Google does not directly sell the GMP suite or individual products in every country.
It is recommended that you purchase the suite or specific products through a certified partner, like XPON Technologies.
Certified partners are able to service, support, train, and provide a better customer experience.
Is DV360 worth the cost?
If your company has a display and video budget of at least $20,000 AUD or $10,000 USD per month depending on your market ($240,000 AUD or $120,000 USD annually), should consider moving their budget to a platform like DV360 to drive higher performance and ROI of their spend.