Digital Transformation
Build a roadmap to digital success with XPON’s Digital Experience Blueprint (DXB)
The digital landscape is changing faster than ever. AI, ML, and data privacy regulations are creating widening gaps between mature and immature businesses. Don’t get left behind!
To guide your Digital Transformation journey, XPON’s Digital Experience Blueprint provides a strategic roadmap to accelerate your digital maturity, unlock new revenue streams, and optimise your operations.
Marketing, Digital and Technology leaders use the Digital Experience Blueprint to
Understand their digital capability
XPON’s Digital Maturity Benchmark enables an understanding of your organisation’s digital capability, customer experience and overall maturity compared to others in your industry via a series of subjective and objective assessments.
Define a strategic roadmap for success
The Digital Experience Blueprint provides a strategic view of what an organisation needs to focus on to drive digital maturity including key activities and dependencies required to achieve organisational goals.
Create value quickly and incrementally
The Digital Experience Blueprint focuses on first delivering high-priority initiatives that will deliver the most value with the least amount of dependencies or blockers.
Not sure what your current level of digital maturity is?
Take the quick, 10-question survey to find out.
How XPON’s Digital Experience Blueprint (DXB) works:
The Digital Experience Blueprint is a consultative process that helps you become familiar and comfortable with the benefits and value proposition of a strategic approach to modernising marketing, data, product and customer experience.
1. Discover & plan
XPON will facilitate a series of workshops & reviews with key stakeholders and technologists where we explore opportunities for you to develop best practice approaches to digital engagement.
2. Launch & ramp
XPON work through the priority initiative plan across Data, MarTech and AdTech, diligently working to expedite time-to-value.
3. Scale & maintain
XPON scale initiatives across technology, data, people and process, to move you towards customer-centric marketing & CX at pace, further operationalising infrastructure and uplifting capabilities.
Understand how similar businesses are performing.
Download the 2023 Digital Maturity insights report.
The 2023 Digital Maturity Insights Report reveals the latest trends, challenges, and opportunities extracted from surveying over 100 marketing, technology, and digital leaders across Australia and New Zealand.
Ready to accelerate your digital transformation?
Contact XPON today for a free consultation and discover how our Digital Experience Blueprint can help you achieve your business goals.
5 ways to Future-proof your 1st Party Data Marketing Strategy
By now, marketers and advertisers (and hopefully their wider teams/business units) are aware that the way in which they obtain and utilise data about customers online is about to change. The end of 3rd party data, and a cookie-less world, means that the landscape has...
Google to sunset Universal Analytics in 2023
How Google Will Sunset Universal Analytics 30-second summary: Both free and enterprise Universal Analytics properties will be deprecated in 2023 Free properties will stop processing hits on July 1st, 2023, Analytics 360 properties will stop processing hits on October...
GA4 Data Collection: Collect Data In A Privacy-First Way
Exploring Google Analytics 4's Privacy Controls & Features Chances are you are well aware that Google Analytics 4 is the future of Google’s analytics products. For those still getting up to speed, Google Analytics 4, or GA4, is set to replace Universal Analytics...