⁄AI for MarketingAI for Marketing
Improve marketing and customer experience with award-winning AI solutions
In today’s data-driven marketing landscape, AI is a powerful tool to unlock deeper customer insights, personalise experiences, and drive meaningful results.
XPON helps businesses leverage the power of AI to achieve their marketing goals and gain a competitive edge.
How XPON delivers a competitive edge with AI
1) AI Readiness Workshop
XPON’s AI Readiness Workshop is designed to understand your business objectives, benchmark your current capabilities, and identify the AI opportunities that will drive the most ROI.
2) AI Strategy & Roadmap
3) Ready-Made and Bespoke AI Solutions
Common AI marketing use cases we deliver.
Maximise sales with purchase or churn prediction
Identify at-risk customers before they leave and proactively win them back. Double down on the customers ready to buy.
Understand customers at scale with Sentiment Analysis
Understand customer feedback and proactively refine your brand perception with near real-time feedback.
Grow basket size with intelligent product recommendations
Suggest the perfect products based on customer preferences or past browsing behaviour for every online shopper.
Increase profit with dynamic product pricing
Use customer preferences, intent signals and levels of demand to automatically set the perfect price.
Uplift conversions with automated ad optimisation
Forget endless ad tinkering. Use AI to optimise your campaigns to maximise ROI across your online campaigns.
Improve customer experience with AI customer support
Use AI to identify sentiment and use brand guidelines to foster genuine conversations that build trust and resolve issues faster.
Accelerate your AI journey with Google’s #1 AI Partner*
XPON is a Google Cloud Premier Partner and Marketing Analytics Cloud Specialist. We unlock the full potential of Google’s data and AI technologies for our customers across all industries.
*2023 ANZ Partner Award-winner
Rapidly enrich and activate your audiences with Wondaris®
XPON’s Audience, Enrichment and Activation Platform
Wondaris® is a next-generation platform for marketers. Wondaris® offers in-built AI enrichment of audience data for intelligent first-party data segmentation and activation.
Book an AI Readiness Assessment
XPON’s AI Readiness Assessment is designed to understand your business objectives, benchmark your AI capabilities, and provide a strategic approach to AI adoption.
The Impact of the DPDI Bill UK: A New Era for British Consumers
The Data Protection and Digital Information (DPDI) Bill has been making waves across the United Kingdom. As an essential part of the government's effort to modernise and strengthen data protection, this new legislation is expected to have far-reaching consequences...
Secure Data Sharing with BigQuery’s Data Clean Room
In today’s digital world, businesses across industries need to collect, combine, and share data to obtain new insights and collaborate with partners. This includes combining first-party data with external sources like third-party vendors or public data sources....
Digital Compliance In The UK
The digital landscape is constantly evolving, as are its regulations and standards. As companies in the UK increasingly rely on digital channels to communicate and transact with their customers, they must ensure their digital properties comply with legal and...