Modernised solutions for brands to constantly deliver experiences.
A single customer view for digital activation.
Without reliable measurement, you cannot accurately understand your customers’ behaviour and the effectiveness of your activities. As a Google Marketing Platform partner, XPON helps businesses deploy marketing measurement tools that gather data across the many touchpoints of today’s complex customer journey. We then use deep insights to help your enterprise measure and improve the impact of your marketing.
As an award-winning, certified Google Marketing Partner, XPON helps businesses better understand and use marketing technology to highlight their most valuable customer segments and create more meaningful experiences for those consumers.
We will work with you to understand how your company measures success and forms KPIs, and use this to only surface the most relevant data. We will harness that information to create near real-time visualisations and dashboards. This will allow you to easily interpret your data and make more efficient and effective marketing decisions.
Predict: churn, LTV, propensity, RFM
Rapidly identify and segment high-value audiences.
These smart audiences can be activated rapidly into marketing campaigns and generate richer customer intelligence for better business decision-making and marketing investments.
In addition to auto-generated Smart Audiences, Wondaris® enables the granular exploration of behavioural characteristics of consumers, including frequency, recency, content consumption, transaction history and segmentation opportunities, to build custom audiences for in-depth analysis or automated activation.