XPON is a marketing technology company.

We help businesses better understand their customer data, and use it to unlock exponential growth.

What drives us

Our mission is to modernise marketing and customer experience.

two women engaging in conversation on a couch
man smiling looking directly

Our products and services create a better ROI for businesses by:

– Improving targeting and measurement to increase marketing effectiveness

– Using data and technology to deliver more personalised and profitable customer experiences(CX)

How we do it

We deploy our technology and expertise across adtech, martech, and digital experience.

We are also a Certified GMP partner and Premium Google Cloud Partner, which allows us to help customers evolve and improve their marketing in a privacy-safe way.

woman engaging with audience and smiling

XPON is led by an experienced and
passionate team of industry experts.

Mark Simari

Mark Simari

Non-Executive Chairman

Mark Simari has over 15 years of Board experience across a diverse range of ASX-listed organisations and a demonstrable track record of driving growth and profitability as an ASX executive. Mark was the former Co-founder and Managing Director of Paragon Care (ASX: PGC) and was instrumental in Paragon Care becoming one of the largest independent healthcare suppliers in Australia and New Zealand, and during his leadership grew its market capitalisation from $2m to over $200m. He has been involved with numerous sell-side and buy-side M&A transactions in his capacity as a director or corporate advisor. Mark is also currently Chairman of IDT Limited (ASX:IDT), Careteq Limited (ASX: CTQ) and TALi Digital Limited (ASX: TD1), and is also a Non-Executive Director of Opyl Ltd (ASX: OPL).

Matt Forman

Matt Forman

Founder & Group Managing Director

Tech entrepreneur and respected industry veteran with over 22 years of experience owning and leading high-growth digital businesses. Extensive leadership experience working and partnering with global tech vendors.

linkedin icon

Jamie Olsen

Jamie Olsen

Non-Executive Director

Jamie Olsen brings over 28 years of experience in corporate finance, specialising in mergers and acquisitions within the technology, media, and entertainment sectors. His blended background features corporate advisory services and hands-on investment in technology-driven sectors, fostering growth from early-stage ventures to industry leaders. Jamie’s recent experience includes being Director of Investments for Catcha Group, one of Southeast Asia’s most established internet investment firms. Before that, he led his corporate advisory firm, CMB Capital, where he advised a range of ASX-listed and private companies on M&A transactions and capital raisings for technology companies. His earlier career included investment banking roles at Macquarie Capital and Citigroup.

Lisa Young

Lisa Young

Group CFO

Lisa is an experienced CFO in the digital media sector, with over 11 years’ experience in CFO and senior finance positions. Prior to XPON Lisa was the CFO at Price Attack Retail Group and before that she was CFO of ASX-Listed Macquarie Media Limited for seven years, which was acquired by Nine Entertainment via Fairfax Media Limited in 2019. Lisa has also held senior positions with the Daily Mail Group and was a Director of Commercial Radio Australia Limited.

Matt Daniels

Matt Daniels

Group CTSO

Experienced CTO with more than 14 years of leadership experience across emerging technologies and data-driven marketing. Chief architect behind XPON’s Wondaris® platform, multiple accreditations in Google Cloud Platform and AWS partner technology applications. Former Technical Director at JuniorCru and co-founder of Winja Group Pty Ltd.

Marcus Callon

Marcus Callon

Chief Product Officer

Marcus has 20+ years of experience and a proven track record in developing innovative customer and user-centric solutions and products across diverse industries, encompassing enterprises, SMEs, and startups. His expertise lies in product development, solution architecture, consulting, and project management, all underpinned by strong and broad financial and business acumen.

Chris Rozic

Chris Rozic

Chief Revenue Officer

Chris has over 12 years senior marketing experience as previous CMO of Betta Home Living and marketing for Knight Frank. Chris joined us via the acquisition of the Ark CX platform which he co-founded and was acquired by MDG in 2017.

Our culture

What does it mean to have values?

To us they aren’t words plucked out of the air and stuck on a wall. They are the DNA of what we do. The guiding principles to how we make decisions and how we keep each other connected and accountable.

Our values are embedded into our hearts and minds and the day-to-day of our operations.

This is what we believe and how we behave.

man posing with XPON tag and woman working
icon for lead with curiosity

Limitless potential

It’s a mindset, the way we see opportunities and the way we wish to see life for ourselves and others. We don’t accept what is, we look to push the barriers and innovate to find more, better, newer solutions.

Icon for limitless potential

Lead with curiosity

It’s how we learn and continuously improve. Always asking ‘why?’, always seeking to understand. Our minds are open to possibility.

Icon for Own it

Own it

It’s owning our outcomes in all parts of our lives. We are accountable for our actions and stand by our results with honesty and authenticity. We cultivate a place of trust and support.

icon for brave enough

Brave enough

It’s the courage and strength to hear the hard stuff, and say when we don’t agree. We trust in each other, and feel safe to speak our truth.

icon for grow together

Grow together

We embrace each other’s individuality and diversities. We are strongest when we are connected. We share our experiences, learn from each other, to grow and to create a better experience for all.