[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”939.7px” custom_padding=”40px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.20.2″ text_font_size=”16px” text_line_height=”2em” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”171.7px” text_font_size_tablet=”16px” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|phone” header_4_font_size_tablet=”” header_4_font_size_phone=”24px” header_4_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
In our previous article<\/a>, we introduced the term Digital Maturity – a company\u2019s level of sophistication in measuring and delivering customer experiences across its digital touchpoints – and why it\u2019s important for brands in order to deliver the best omnichannel customer experience.<\/p>\n The first step for organisation’s is to understand, measure and benchmark where they are currently in terms of Maturity. The XPON Digital Maturity Framework is designed to do this; identifying where on a 4-phase scale an organisation is sitting, and key areas where improvements to their digital experience can be made.<\/p>\n In this series of posts, we\u2019ll go through each of the stages in detail – the first of which is Limited.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/xpon.ai\/wp-content\/uploads\/2023\/03\/1669017857384.jpg” alt=”The 4 stages of XPON’s Digital Maturity framework” title_text=”1669017857384″ _builder_version=”4.20.2″ _module_preset=”default” width=”80%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.22.2″ text_font_size=”16px” text_line_height=”2em” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”171.7px” hover_enabled=”0″ text_font_size_tablet=”16px” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|phone” header_4_font_size_tablet=”” header_4_font_size_phone=”24px” header_4_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n 29% of businesses fall into the ‘Limited’ stage.<\/p>\n<\/blockquote>\n Typically organisations at the Limited digital maturity stage are somewhat digitally undeveloped. Collaboration between teams and systems has not yet been established, which prohibits them from delivering an end-to-end digital experience that serves the modern customer and their expectations.<\/p>\n A reliance on external data for campaign-based initiatives also leaves them unprepared for the imminent deprecation of 3rd party cookies, and the move to a 1st party data landscape. Limited organisations are vulnerable at a time when data privacy is top-of-mind, and even the most experienced marketers are dealing with constant regulation changes.<\/p>\n Firstly, don\u2019t worry – you\u2019ve taken the first step to identify your digital maturity and set a benchmark to work from. The beauty of being Limited is that there is ample opportunity for improvement, and for your organisation to realise value quickly from digital maturity initiatives.<\/p>\n Some of these actions might include:<\/p>\n Now that we\u2019ve given you an introduction to the Limited stage of Maturity, keep an eye out for the next instalment in the series, where we look at what it means to be \u2018Reactive\u2019.<\/p>\n XPON’s Digital Maturity Survey<\/a> delivers insights into your organisation’s capability across marketing and CX measurement, audience activation, and digital experience strategies.<\/p>\n To discover the Digital Maturity of your organisation take our survey here<\/a> and for further information around XPON’s Digital Blueprint offering, please get in touch.<\/a><\/strong><\/p>\n Once completed, you\u2019ll receive a personalised copy of your Digital Maturity Report which will benchmark your organisation compared to your peers.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”45px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/xpon.ai\/wp-content\/uploads\/2023\/08\/2023_08_digital_maturity_hero.png” alt=”digital maturity report download button” title_text=”2023_08_digital_maturity_hero” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”110px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n ” content_phone=”<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”||-1px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”3px|||||” global_colors_info=”{}”]<\/p>\n XPON’s Digital Maturity Insights Report reveals the latest trends, challenges, and opportunities extracted from surveying over 100 marketing, technology, and digital leaders across Australia and New Zealand.<\/p>\n Download the Insights Report to learn how similar businesses are performing and the key trends and challenges impacting their digital maturity.<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]What does it mean if an organisation\u2019s Maturity is at the \u02bbLimited\u2019 stage?<\/h4>\n
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Help! We\u2019re \u2018Limited\u2019, what should we do?<\/h4>\n
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Want to see where your organisation sits?<\/h4>\n
Download Whitepaper<\/h2>\n
Download Whitepaper<\/strong><\/h2>\n
Download the report.<\/h2>\n