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Google has announced some extremely important features for Google Analytics 4<\/a> in order to help marketers better connect and activate their data. One of the new features introduced recently is the direct integration between GA4 and Display and Video 360 (DV360).<\/a><\/p>\n If you\u2019re not quite up to speed with our recent GA4 blog releases you can catch up on How GA4 Helps Marketers Collect Data In A Privacy-First Way<\/a>\u00a0and more on The Benefits of Linking GA4 to BigQuery.<\/a><\/p>\n For part three of our GA4 series, we\u2019ll break down GA4\u2019s powerful integration with DV360<\/a> and how this unlocks enhanced marketing capabilities for all Google Analytics users.<\/p>\n First things first – DV360 is Google\u2019s own demand-side platform that can be used to buy and run programmatic advertising. It is the consolidation of a suite of Google products previously known as DoubleClick Bid Manager, Campaign Manager, Studio and Audience Centre and a part of the Google Marketing Platform – Google\u2019s end-to-end marketing suite for advertisers and agencies.<\/p>\n Now to take a closer look at the specific benefits of DV360 and the direct integration with GA4:<\/p>\n What\u2019s exciting is that this integration will be available for both free and enterprise versions of GA4 – where it was only previously available for enterprise customers. Although there are volume limits in place for free users, this opens the door to more advertising opportunities for free users of the platform.<\/p>\n You\u2019ll now be able to export Google Analytics 4 audiences direct to Display Video 360 for custom targeting. This also means you can continually update these audiences and monitor the performance of your DV360 campaigns so that campaign budget is going towards high-value audiences and not being wasted.<\/p>\n Along with audiences, conversions tracked across platforms (i.e. on your website and\/or mobile app) in GA4 can now be exported to DV360 to inform and optimise bidding for existing campaigns. With a larger quantity of more valuable data from GA, your campaign performance should improve too.<\/p>\n No doubt you can see the benefits that the new integration unlocks across these two platforms. The new integration opens the door for all GA4 users, especially for advertisers or agencies that don\u2019t have the enterprise analytics version of GA4 but still want to run smarter programmatic advertising campaigns. DV360\u2019s connection with GA4 means you can link campaign information and import data, to build a more complete picture of your customers and how they engage with your brand.<\/p>\n If you have any questions or would like some assistance with linking your GA4 data to BigQuery, please get in touch with our team of experts today. <\/a>\u00a0As a full-stack Google Marketing Platform<\/a> & Google Cloud<\/a> Partner, we can empower and support your team to make the most out of these technologies.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Google has announced some extremely important features for Google Analytics 4 in order to help marketers better connect and activate their data. One of the new features introduced recently is the direct integration between GA4 and Display and Video 360 (DV360). If you\u2019re not quite up to speed with our recent GA4 blog releases you […]<\/p>\n","protected":false},"author":12,"featured_media":7763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Display & Video 360","_yoast_wpseo_title":"GA4\u2019s new Integration with Display Video 360 \u2028%%sep%% XPON","_yoast_wpseo_metadesc":"Google Analytics 4 offers up a direct integration between GA4 and Display and Video 360 (DV360) - XPON Technologies","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_et_pb_use_builder":"on","_et_pb_old_content":" The customer experience is one of the most critical factors determining any business's success. In today's digital age, customers expect a seamless and personalised experience, and companies constantly look for new ways to enhance it. One of the most exciting and innovative ways to achieve this is through augmented reality (AR).<\/p> AR technology allows businesses to superimpose digital information on the real world, creating a more immersive and interactive customer experience. This technology has the potential to revolutionise the way businesses interact with their customers, and companies are already using it to improve customer engagement and satisfaction.<\/p> One of the most popular ways that companies are using AR to enhance the customer experience is through the use of virtual try-ons. In the retail industry, this technology allows customers to virtually try on clothes, accessories, and makeup without needing to visit a store physically. This not only improves the shopping experience but also helps to reduce the number of returns. Companies like Sephora and L'Or\u00e9al have implemented virtual try-on technology in their mobile apps, allowing customers to see how different makeup looks on them before making a purchase.<\/p> Another way that companies are using AR to enhance the customer experience is through virtual tours. This technology allows customers to virtually explore a property, product, or event before making a decision to visit or purchase. Companies like Wayfair and IKEA have implemented virtual tours in their mobile apps, allowing customers to see how furniture looks in their homes before purchasing.<\/p> Similarly, real estate companies are using virtual tours to allow potential buyers to explore properties from the comfort of their own homes. AR is also being used to enhance the customer service experience. Companies like Lowe's and Home Depot have implemented AR technology in their mobile apps, allowing customers to view detailed product information, see how products look in different settings and even get virtual assistance from experts.<\/p> This not only improves the customer service experience but also helps to reduce the amount of time customers spend in the store searching for the right product. Lastly, AR is also being used to enhance the customer experience by creating more interactive and engaging advertising.<\/p> Companies like McDonald's and Coca-Cola have created AR-enabled ads that allow customers to interact with their products in a fun and exciting way. This improves brand awareness and encourages customers to visit their stores or websites to learn more about their products.<\/p> In conclusion, augmented reality technology has the potential to revolutionise the way businesses interact with their customers. From virtual try-ons to virtual tours, companies already use AR to improve customer engagement and brand loyalty.<\/p> As AR continues to evolve, so will the benefits. XPON futurist, Marcus Callon, suggests that \u201cAR and VR are only scratching the surface of its future capabilities, with easy-to-use XR storytelling technologies such as Holoscribe bridging the gap between content creators and marketers and immersive XR content.\u201d<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[391],"tags":[439,443,393],"class_list":["post-7817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nz","tag-analytics-measurement-nz","tag-martech-nz","tag-privacy-first-marketing-nz"],"acf":[],"yoast_head":"\nWhat Is Display & Video 360?<\/h2>\n
Integration is Available to Free GA4 customers<\/h3>\n
Exporting Audiences for smarter ad targeting<\/h3>\n
Exporting Conversions for smarter ad buying<\/h3>\n