{"id":2753,"date":"2022-01-19T10:30:33","date_gmt":"2022-01-19T10:30:33","guid":{"rendered":"https:\/\/xpon.ai\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/"},"modified":"2023-03-03T07:12:07","modified_gmt":"2023-03-03T07:12:07","slug":"the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook","status":"publish","type":"post","link":"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/","title":{"rendered":"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook"},"content":{"rendered":"<p><a href=\"https:\/\/www.theaustralian.com.au\/subscribe\/news\/1\/?sourceCode=TAWEB_WRE170_a&amp;dest=https%3A%2F%2Fwww.theaustralian.com.au%2Fbusiness%2Fcompanies%2Fcall-of-duty-microsofts-real-battle-is-against-apple-and-facebook%2Fnews-story%2F7b2df050fd87346e67c072599089c4f5&amp;memtype=anonymous&amp;mode=premium&amp;v21=dynamic-groupb-test-noscore&amp;V21spcbehaviour=append\" target=\"_blank\" rel=\"noopener\">The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook<\/p>\n","protected":false},"author":12,"featured_media":2754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[391],"tags":[],"class_list":["post-2753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.2 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook | XPON Technologies | XPON New Zealand<\/title>\n<meta name=\"description\" content=\"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook | XPON New Zealand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/posts\/2753\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook | XPON New Zealand\" \/>\n<meta property=\"og:description\" content=\"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook | XPON New Zealand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"XPON Technologies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xpongroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-19T10:30:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-03T07:12:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/xpon.ai\/wp-content\/uploads\/2022\/08\/img5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"388\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"XPON Technologies Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xpontech\" \/>\n<meta name=\"twitter:site\" content=\"@xpontech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"XPON Technologies Group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/\"},\"author\":{\"name\":\"XPON Technologies Group\",\"@id\":\"https:\/\/xpon.ai\/nz\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1\"},\"headline\":\"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook\",\"datePublished\":\"2022-01-19T10:30:33+00:00\",\"dateModified\":\"2023-03-03T07:12:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/\"},\"wordCount\":28,\"publisher\":{\"@id\":\"https:\/\/xpon.ai\/nz\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-NZ\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/\",\"url\":\"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/\",\"name\":\"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook | XPON Technologies\",\"isPartOf\":{\"@id\":\"https:\/\/xpon.ai\/nz\/#website\"},\"datePublished\":\"2022-01-19T10:30:33+00:00\",\"dateModified\":\"2023-03-03T07:12:07+00:00\",\"description\":\"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook\",\"breadcrumb\":{\"@id\":\"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/xpon.ai\/nz\/?page_id=2680\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/xpon.ai\/nz\/#website\",\"url\":\"https:\/\/xpon.ai\/nz\/\",\"name\":\"XPON Technologies\",\"description\":\"Technology &amp; cloud solutions to modernise marketing operations\",\"publisher\":{\"@id\":\"https:\/\/xpon.ai\/nz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/xpon.ai\/nz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/xpon.ai\/nz\/#organization\",\"name\":\"XPON Technologies\",\"alternateName\":\"XPON\",\"url\":\"https:\/\/xpon.ai\/nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/xpon.ai\/nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png\",\"contentUrl\":\"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png\",\"width\":212,\"height\":212,\"caption\":\"XPON Technologies\"},\"image\":{\"@id\":\"https:\/\/xpon.ai\/nz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/xpongroup\/\",\"https:\/\/twitter.com\/xpontech\",\"https:\/\/www.youtube.com\/@xpon\/videos\",\"https:\/\/au.linkedin.com\/company\/xpon-technologies\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/xpon.ai\/nz\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1\",\"name\":\"XPON Technologies Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/xpon.ai\/nz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g\",\"caption\":\"XPON Technologies Group\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook | XPON Technologies | XPON New Zealand","description":"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook | XPON New Zealand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/posts\/2753","og_locale":"en_US","og_type":"article","og_title":"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook | XPON New Zealand","og_description":"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook | XPON New Zealand","og_url":"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/","og_site_name":"XPON Technologies","article_publisher":"https:\/\/www.facebook.com\/xpongroup\/","article_published_time":"2022-01-19T10:30:33+00:00","article_modified_time":"2023-03-03T07:12:07+00:00","og_image":[{"width":388,"height":248,"url":"https:\/\/xpon.ai\/wp-content\/uploads\/2022\/08\/img5.png","type":"image\/png"}],"author":"XPON Technologies Group","twitter_card":"summary_large_image","twitter_creator":"@xpontech","twitter_site":"@xpontech","twitter_misc":{"Written by":"XPON Technologies Group"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/#article","isPartOf":{"@id":"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/"},"author":{"name":"XPON Technologies Group","@id":"https:\/\/xpon.ai\/nz\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1"},"headline":"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook","datePublished":"2022-01-19T10:30:33+00:00","dateModified":"2023-03-03T07:12:07+00:00","mainEntityOfPage":{"@id":"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/"},"wordCount":28,"publisher":{"@id":"https:\/\/xpon.ai\/nz\/#organization"},"articleSection":["Blog"],"inLanguage":"en-NZ"},{"@type":"WebPage","@id":"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/","url":"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/","name":"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook | XPON Technologies","isPartOf":{"@id":"https:\/\/xpon.ai\/nz\/#website"},"datePublished":"2022-01-19T10:30:33+00:00","dateModified":"2023-03-03T07:12:07+00:00","description":"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook","breadcrumb":{"@id":"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/xpon.ai\/nz\/resources\/the-australian-call-of-duty-microsofts-real-battle-is-against-apple-and-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/xpon.ai\/nz\/?page_id=2680"},{"@type":"ListItem","position":2,"name":"The Australian: Call of Duty: Microsoft\u2019s real battle is against Apple and Facebook"}]},{"@type":"WebSite","@id":"https:\/\/xpon.ai\/nz\/#website","url":"https:\/\/xpon.ai\/nz\/","name":"XPON Technologies","description":"Technology &amp; cloud solutions to modernise marketing operations","publisher":{"@id":"https:\/\/xpon.ai\/nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/xpon.ai\/nz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-NZ"},{"@type":"Organization","@id":"https:\/\/xpon.ai\/nz\/#organization","name":"XPON Technologies","alternateName":"XPON","url":"https:\/\/xpon.ai\/nz\/","logo":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/xpon.ai\/nz\/#\/schema\/logo\/image\/","url":"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png","contentUrl":"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png","width":212,"height":212,"caption":"XPON Technologies"},"image":{"@id":"https:\/\/xpon.ai\/nz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/xpongroup\/","https:\/\/twitter.com\/xpontech","https:\/\/www.youtube.com\/@xpon\/videos","https:\/\/au.linkedin.com\/company\/xpon-technologies"]},{"@type":"Person","@id":"https:\/\/xpon.ai\/nz\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1","name":"XPON Technologies Group","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/xpon.ai\/nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g","caption":"XPON Technologies Group"}}]}},"_links":{"self":[{"href":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/posts\/2753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/comments?post=2753"}],"version-history":[{"count":0,"href":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/posts\/2753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/media\/2754"}],"wp:attachment":[{"href":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/media?parent=2753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/categories?post=2753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xpon.ai\/nz\/wp-json\/wp\/v2\/tags?post=2753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}