{"id":8087,"date":"2021-03-11T14:45:01","date_gmt":"2021-03-11T14:45:01","guid":{"rendered":"https:\/\/xpon.ai\/?p=8087"},"modified":"2023-05-23T01:09:43","modified_gmt":"2023-05-23T01:09:43","slug":"google-analytics-4-limits-and-quotas","status":"publish","type":"post","link":"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/","title":{"rendered":"Google Analytics 4 Limits and Quotas"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n

Google Analytics 4 Limits and Quotas is a new aspect of GA4 that will test some users with data collection and reviewing. These limits are only relevant to this property and are on a per-property basis.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Keep in mind that GA4 will not log events and event parameters that exceed Google Analytics limits.<\/p>\n

Are you still using a Universal Property?<\/strong><\/h4>\n

If you are still using the Universal Analytics property, either through Google Analytics or Google Analytics 360, and haven\u2019t updated to GA4, then you can find the Universal Analytics\u00a0limits and quotas here.<\/a><\/p>\n

(We recommend creating a GA4 property alongside your existing Universal property to gain access to some of the new features available in GA4).<\/p>\n

What are your Collection Limits?<\/strong><\/h4>\n\n\n\n\n\n\n\n\n\n\n\n
Logged Item<\/strong><\/td>\nGA4 Limit<\/strong><\/td>\nCan the item be deleted if you’re close to the limit?<\/strong><\/td>\n<\/tr>\n
Distinctly named events<\/td>\n500 per app instance<\/p>\n

(Automatically collected events and events collected via enhanced measurements do not count)<\/td>\n

No<\/td>\n<\/tr>\n
Length of the event name<\/td>\n40 characters<\/td>\nN\/A<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Length of event-parameter name<\/td>\n40 characters<\/td>\nN\/A<\/td>\n<\/tr>\n
Length of event-parameter value<\/td>\n100 characters<\/td>\nN\/A<\/td>\n<\/tr>\n
User properties<\/td>\n25 per property<\/td>\nNo<\/td>\n<\/tr>\n
Length of user-property names<\/td>\n24 characters<\/td>\nN\/A<\/td>\n<\/tr>\n
Length of user-property values<\/td>\n36 characters<\/td>\nN\/A<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/h4>\n

What are your Google Analytics 4 Limits?<\/strong><\/h4>\n

GA4 lets you track an almost infinite number of parameters with events but you will not be able to access all of them from the interface. You will need to pick your top 50 text parameters to map as custom dimensions in the reporting UI.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Configured Item<\/strong><\/td>\nGA4 Limit<\/strong><\/td>\nCan the item be deleted if you’re close to the limit?<\/strong><\/td>\n<\/tr>\n
Audiences<\/td>\n100<\/td>\nYes<\/td>\n<\/tr>\n
Conversions<\/td>\n30<\/td>\nYes<\/td>\n<\/tr>\n
Custom Insights<\/td>\n50<\/td>\nYes<\/td>\n<\/tr>\n
Funnels<\/td>\n200<\/td>\nYes<\/td>\n<\/tr>\n
Registered user properties<\/td>\n25<\/td>\nYes<\/td>\n<\/tr>\n
Registered text parameters<\/td>\n50<\/td>\nYes<\/td>\n<\/tr>\n
Registered numeric parameters<\/td>\n50<\/td>\nYes<\/td>\n<\/tr>\n
Registered custom conversion events<\/td>\n30<\/td>\nYes<\/td>\n<\/tr>\n
Data retention<\/td>\nUp to 14 months<\/td>\nN\/A<\/td>\n<\/tr>\n
Analyses<\/td>\n200 created per user<\/p>\n

500 shared<\/td>\n

Yes<\/td>\n<\/tr>\n
Analysis of sampling limits<\/td>\n10M events per query<\/td>\nN\/A<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Google Analytics 4 Limits and Quotas is a new aspect of GA4 that will test some users with data collection and reviewing. These limits are only relevant to this property and are on a per-property basis. Keep in mind that GA4 will not log events and event parameters that exceed Google Analytics limits. Are you […]<\/p>\n","protected":false},"author":12,"featured_media":6966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Google Analytics 4 Limits and Quotas","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[395],"tags":[459],"class_list":["post-8087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-gb","tag-google-marketing-platform-gb"],"acf":[],"yoast_head":"\nGoogle Analytics 4 Limits and Quotas | XPON Technologies | XPON UK<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 Limits and Quotas is a new aspect of GA4 that will test some users with data collection and reviewing. These limits are only relevant | XPON UK\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/posts\/8087\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 Limits and Quotas | XPON UK\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 Limits and Quotas is a new aspect of GA4 that will test some users with data collection and reviewing. These limits are only relevant | XPON UK\" \/>\n<meta property=\"og:url\" content=\"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/\" \/>\n<meta property=\"og:site_name\" content=\"XPON Technologies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xpongroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T14:45:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-23T01:09:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/xpon.ai\/wp-content\/uploads\/2023\/02\/ai-personalized-product-recommendations.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"XPON Technologies Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xpontech\" \/>\n<meta name=\"twitter:site\" content=\"@xpontech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"XPON Technologies Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/\"},\"author\":{\"name\":\"XPON Technologies Group\",\"@id\":\"https:\/\/xpon.ai\/gb\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1\"},\"headline\":\"Google Analytics 4 Limits and Quotas\",\"datePublished\":\"2021-03-11T14:45:01+00:00\",\"dateModified\":\"2023-05-23T01:09:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/\"},\"wordCount\":317,\"publisher\":{\"@id\":\"https:\/\/xpon.ai\/gb\/#organization\"},\"keywords\":[\"google marketing platform\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/\",\"url\":\"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/\",\"name\":\"Google Analytics 4 Limits and Quotas | XPON Technologies\",\"isPartOf\":{\"@id\":\"https:\/\/xpon.ai\/gb\/#website\"},\"datePublished\":\"2021-03-11T14:45:01+00:00\",\"dateModified\":\"2023-05-23T01:09:43+00:00\",\"description\":\"Google Analytics 4 Limits and Quotas is a new aspect of GA4 that will test some users with data collection and reviewing. These limits are only relevant\",\"breadcrumb\":{\"@id\":\"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/xpon.ai\/gb\/?page_id=4049\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics 4 Limits and Quotas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/xpon.ai\/gb\/#website\",\"url\":\"https:\/\/xpon.ai\/gb\/\",\"name\":\"XPON Technologies\",\"description\":\"Technology & cloud solutions to modernise marketing operations\",\"publisher\":{\"@id\":\"https:\/\/xpon.ai\/gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/xpon.ai\/gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/xpon.ai\/gb\/#organization\",\"name\":\"XPON Technologies\",\"alternateName\":\"XPON\",\"url\":\"https:\/\/xpon.ai\/gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/xpon.ai\/gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png\",\"contentUrl\":\"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png\",\"width\":212,\"height\":212,\"caption\":\"XPON Technologies\"},\"image\":{\"@id\":\"https:\/\/xpon.ai\/gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/xpongroup\/\",\"https:\/\/twitter.com\/xpontech\",\"https:\/\/www.youtube.com\/@xpon\/videos\",\"https:\/\/au.linkedin.com\/company\/xpon-technologies\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/xpon.ai\/gb\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1\",\"name\":\"XPON Technologies Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/xpon.ai\/gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g\",\"caption\":\"XPON Technologies Group\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Analytics 4 Limits and Quotas | XPON Technologies | XPON UK","description":"Google Analytics 4 Limits and Quotas is a new aspect of GA4 that will test some users with data collection and reviewing. These limits are only relevant | XPON UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/posts\/8087","og_locale":"en_GB","og_type":"article","og_title":"Google Analytics 4 Limits and Quotas | XPON UK","og_description":"Google Analytics 4 Limits and Quotas is a new aspect of GA4 that will test some users with data collection and reviewing. These limits are only relevant | XPON UK","og_url":"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/","og_site_name":"XPON Technologies","article_publisher":"https:\/\/www.facebook.com\/xpongroup\/","article_published_time":"2021-03-11T14:45:01+00:00","article_modified_time":"2023-05-23T01:09:43+00:00","og_image":[{"width":1201,"height":801,"url":"https:\/\/xpon.ai\/wp-content\/uploads\/2023\/02\/ai-personalized-product-recommendations.png","type":"image\/png"}],"author":"XPON Technologies Group","twitter_card":"summary_large_image","twitter_creator":"@xpontech","twitter_site":"@xpontech","twitter_misc":{"Written by":"XPON Technologies Group","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/#article","isPartOf":{"@id":"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/"},"author":{"name":"XPON Technologies Group","@id":"https:\/\/xpon.ai\/gb\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1"},"headline":"Google Analytics 4 Limits and Quotas","datePublished":"2021-03-11T14:45:01+00:00","dateModified":"2023-05-23T01:09:43+00:00","mainEntityOfPage":{"@id":"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/"},"wordCount":317,"publisher":{"@id":"https:\/\/xpon.ai\/gb\/#organization"},"keywords":["google marketing platform"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/","url":"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/","name":"Google Analytics 4 Limits and Quotas | XPON Technologies","isPartOf":{"@id":"https:\/\/xpon.ai\/gb\/#website"},"datePublished":"2021-03-11T14:45:01+00:00","dateModified":"2023-05-23T01:09:43+00:00","description":"Google Analytics 4 Limits and Quotas is a new aspect of GA4 that will test some users with data collection and reviewing. These limits are only relevant","breadcrumb":{"@id":"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/xpon.ai\/gb\/resources\/google-analytics-4-limits-and-quotas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/xpon.ai\/gb\/?page_id=4049"},{"@type":"ListItem","position":2,"name":"Google Analytics 4 Limits and Quotas"}]},{"@type":"WebSite","@id":"https:\/\/xpon.ai\/gb\/#website","url":"https:\/\/xpon.ai\/gb\/","name":"XPON Technologies","description":"Technology & cloud solutions to modernise marketing operations","publisher":{"@id":"https:\/\/xpon.ai\/gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/xpon.ai\/gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/xpon.ai\/gb\/#organization","name":"XPON Technologies","alternateName":"XPON","url":"https:\/\/xpon.ai\/gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/xpon.ai\/gb\/#\/schema\/logo\/image\/","url":"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png","contentUrl":"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png","width":212,"height":212,"caption":"XPON Technologies"},"image":{"@id":"https:\/\/xpon.ai\/gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/xpongroup\/","https:\/\/twitter.com\/xpontech","https:\/\/www.youtube.com\/@xpon\/videos","https:\/\/au.linkedin.com\/company\/xpon-technologies"]},{"@type":"Person","@id":"https:\/\/xpon.ai\/gb\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1","name":"XPON Technologies Group","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/xpon.ai\/gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g","caption":"XPON Technologies Group"}}]}},"_links":{"self":[{"href":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/posts\/8087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/comments?post=8087"}],"version-history":[{"count":0,"href":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/posts\/8087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/media\/6966"}],"wp:attachment":[{"href":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/media?parent=8087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/categories?post=8087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/tags?post=8087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}