{"id":7971,"date":"2021-03-10T09:20:55","date_gmt":"2021-03-10T09:20:55","guid":{"rendered":"https:\/\/xpon.ai\/?p=7971"},"modified":"2026-03-23T05:09:31","modified_gmt":"2026-03-23T05:09:31","slug":"cost-of-google-tag-manager-360","status":"publish","type":"post","link":"https:\/\/xpon.ai\/gb\/resources\/cost-of-google-tag-manager-360\/","title":{"rendered":"Google Tag Manager 360 Pricing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/xpon.ai\/tag-manager-360\/\">Google Tag Manager 360<\/a> (GTM360) is the enterprise-level of Google Tag Manager (GTM) core product which offers more flexibility and scalable features but where can you get Google Tag Manager 360 Pricing?<\/p>\n<h4><strong>Google Tag Manager 360 Pricing<\/strong><\/h4>\n<p>The cost of GTM360 is not publicly available information and is based on:<\/p>\n<ul>\n<li>The location of where your company is operating<\/li>\n<li>Expected monthly hit volume<\/li>\n<li>Where you\u2019ll be purchasing the products from (there are two options, directly from Google or via a <a href=\"https:\/\/xpon.ai\/google-marketing-platform\/\">Google Marketing Platform sales partner<\/a>)<\/li>\n<li>Whether or not your company will be using the entire suite or selecting specific products (<a href=\"https:\/\/xpon.ai\/google-analytics-360\/\">GA360<\/a> is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360).<\/li>\n<\/ul>\n<h4><strong>Where can you access the Google Tag Manager 360 Pricing?<\/strong><\/h4>\n<p>In some countries, Google does not directly sell GTM360.<\/p>\n<p>This is why Google started the Marketing Platform Partner program.<\/p>\n<p>Certified companies and sales partners, like XPON, have been chosen to not only resell GTM360 but engage with customers by providing support, service and training.<\/p>\n<p>We highly recommend purchasing GTM360 through a certified partner as Google does not directly offer tailored training or support.<\/p>\n<p>If you would like to access GTM360 pricing information, <a title=\"Internetrix Contact Us Page\" href=\"https:\/\/xpon.ai\/gb\/?page_id=4044\">please get in touch with our team<\/a>.<\/p>\n<h4><strong>Benefits of GTM360<\/strong><\/h4>\n<p>There are three major upgrades when you go from <a title=\"GTM vs GTM360\" href=\"\/blog\/google-tag-manager-360-vs-google-tag-manager-free-whats-the-difference\/\" target=\"_blank\" rel=\"noopener\">GTM to GTM360<\/a>. They are:<\/p>\n<ul>\n<li>An improved limit of workspaces from concurrent tagging projects from three to an unlimited number<\/li>\n<li>A workflow queue in which many users can make recommendations to be added or updated, an option that isn\u2019t available in GTM.<\/li>\n<li>The GTM360 zoning feature. Zones give users access to publish certain types of tags in specific parts of your site.<\/li>\n<\/ul>\n<h4><strong>Is it worth upgrading to GTM360?\u00a0<\/strong><\/h4>\n<p>As GTM360 is free with the purchase of a GA360 license, the better question is: <em>is it worth upgrading to GTM360?<\/em> The cost of GA360 is worth the price tag if your company is dependent on accurate data collection for organisational insights.<\/p>\n<p><a href=\"https:\/\/xpon.ai\/google-analytics-360\/\">GA360<\/a> and <a href=\"https:\/\/xpon.ai\/tag-manager-360\/\">GTM360<\/a> go hand in hand, to be able to collect accurate and reliable data, a dedicated tagging strategy needs to be in place.<\/p>\n<h3><strong>Frequently asked questions about GTM360<\/strong><\/h3>\n<h4>What is GTM360?<\/h4>\n<p>GTM360 is the enterprise-level version of Google Tag Manager. With GTM360, your business can engage in an advanced tagging strategy as GTM gives you the ability to add and update your own tags for conversion tracking, site analytics and remarketing.<\/p>\n<h4>Google Tag Manager 360 Pricing?<\/h4>\n<p>GTM360 pricing is not publicly available and you will have to contact Google or a certified partner, like XPON.<\/p>\n<p>If you would like to better understand the costs of the Google Marketing Platform, <a title=\"Internetrix Contact Us Page\" href=\"https:\/\/xpon.ai\/gb\/?page_id=4044\">please get in touch with our team<\/a>.<\/p>\n<p>It&#8217;s important to note that costs vary based on:<\/p>\n<ul>\n<li>The location of where your company is operating<\/li>\n<li>Expected monthly hit volume<\/li>\n<li>Where you\u2019ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)<\/li>\n<li>Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360).<\/li>\n<\/ul>\n<h4>How do you purchase GTM360?<\/h4>\n<p><a href=\"https:\/\/tagmanager.google.com\/\">Google<\/a> does not directly sell the <a href=\"https:\/\/xpon.ai\/google-marketing-platform\/\">GMP suite<\/a> or individual products in every country.<\/p>\n<p>It is recommended that you purchase the suite or specific products through a certified partner, like XPON.<\/p>\n<p>Certified partners are able to service, support, train and provide a better customer experience.<\/p>\n<h4>Is GTM360 worth the cost?<\/h4>\n<p>If your site is receiving over 10 million hits, your team requires enterprise-level versions of the products for accurate execution of business strategies and your company can afford it then it definitely should be considered.<\/p>\n<p>Especially if your site is an eCommerce store with millions of dollars in sales per month.<\/p>\n<h4>To Wrap Things Up<\/h4>\n<p>XPON is an award-winning Australian data and technology company that has been a Google Partner for over a decade!<\/p>\n<p>We hope you have found this blog helpful, and as always, if you have any questions about GTM360 or any other products within the Google Marketing Platform,\u00a0please <a title=\"Contact Us\" href=\"https:\/\/xpon.ai\/gb\/?page_id=4044\" target=\"_blank\" rel=\"noopener\">get in touch<\/a> to book a call with our Google experts.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager 360 (GTM360) is the enterprise-level of Google Tag Manager (GTM) core product which offers more flexibility and scalable features but where can you get Google Tag Manager 360 Pricing? Google Tag Manager 360 Pricing The cost of GTM360 is not publicly available information and is based on: The location of where your [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Google Tag Manager 360 Pricing","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"What is Google Tag Manager 360 Pricing? Google Tag Manager 360 (GTM360) is the enterprise-level of the Google Tag Manager (GTM).","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_et_pb_use_builder":"on","_et_pb_old_content":"<p>Google Tag Manager 360 (GTM360) is the enterprise-level of the Google Tag Manager (GTM) core product which offers more flexibility and scalable features.<\/p><p>\u00a0<\/p><h4><strong>GTM360 Pricing\u00a0<\/strong><\/h4><p>The cost of GTM360 is not publicly available information and is based on:<\/p><ul><li><p>The location of where your company is operating<\/p><\/li><li><p>Expected monthly hit volume<\/p><\/li><li><p>Where you\u2019ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)<\/p><\/li><li><p>Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360).<\/p><\/li><\/ul><h4>\u00a0<\/h4><h4><strong>Where can you access the GTM360 pricing?<\/strong><\/h4><p>In some countries, Google does not directly sell GTM360.<\/p><p>This is why Google started the Marketing Platform Partner program.<\/p><p>Certified companies and sales partners, like Internetrix, have been chosen to not only resell GTM360 but engage with customers by providing support, service and training.<\/p><p>We highly recommend purchasing GTM360 through a certified partner as Google does not directly offer tailored training or support.<\/p><p>If you would like to access GTM360 pricing information, <a title=\"Internetrix Contact Us Page\" href=\"\/?page_id=21\">please get in touch with our team<\/a>.<\/p><p>\u00a0<\/p><h4><strong>Benefits of GTM360<\/strong><\/h4><p>There are three major upgrades when you go from <a title=\"GTM vs GTM360\" href=\"\/blog\/google-tag-manager-360-vs-google-tag-manager-free-whats-the-difference\/\" target=\"_blank\" rel=\"noopener\">GTM to GTM360<\/a>. They are:<\/p><ul><li><p>An improved limit of workspaces from concurrent tagging projects from three to an unlimited number<\/p><\/li><li><p>A workflow queue in which many users can make recommendations to be added or updated, an option that isn\u2019t available in GTM.<\/p><\/li><li><p>The GTM360 zoning feature. Zones give users access to publish certain types of tags in specific parts of your site.<\/p><\/li><\/ul><p>\u00a0<\/p><h4><strong>Is it worth upgrading to GTM360?\u00a0<\/strong><\/h4><p>As GTM360 is free with the purchase of a GA360 license, the better question is: <em>is it worth upgrading to GTM360?<\/em> The cost of GA360 is worth the price tag if your company is dependent on accurate data collection for organisational insights.<\/p><p>GA360 and GTM360 go hand in hand, to be able to collect accurate and reliable data, a dedicated tagging strategy needs to be in place.<\/p><h3>\u00a0<\/h3><h3><strong>Frequently asked questions about GTM360<\/strong><\/h3><p>\u00a0<\/p><h4>What is GTM360?<\/h4><p>GTM360 is the enterprise-level version of Google Tag Manager. With GTM360, your business can engage in an advanced tagging strategy as GTM gives you the ability to add and update your own tags for conversion tracking, site analytics and remarketing.<\/p><h4>What is the cost of GTM360?<\/h4><p>GTM360 pricing is not publicly available and you will have to contact Google or a certified partner, like Internetrix.<\/p><p>If you would like to better understand the costs of the Google Marketing Platform, <a title=\"Internetrix Contact Us Page\" href=\"\/?page_id=21\">please get in touch with our team<\/a>.<\/p><p>It's important to note that costs vary based on:<\/p><ul><li>The location of where your company is operating<\/li><li>Expected monthly hit volume<\/li><li>Where you\u2019ll be purchasing the products from (there are two options, directly from Google or via a Google Marketing Platform sales partner)<\/li><li>Whether or not your company will be using the entire suite or selecting specific products (GA360 is the most popular and arguably the most useful, especially since GTM360 is available at no extra cost with the purchase of GA360).<\/li><\/ul><h4>How do you purchase GTM360?<\/h4><p>Google does not directly sell the GMP suite or individual products in every country.<\/p><p>It is recommended that you purchase the suite or specific products through a certified partner, like Internetrix.<\/p><p>Certified partners are able to service, support, train and provide a better customer experience.<\/p><h4>Is GTM360 worth the cost?<\/h4><p>If your site is receiving over 10 million hits, your team requires enterprise-level versions of the products for accurate execution of business strategies and your company can afford it then it definitely should be considered.<\/p><p>Especially if your site is an eCommerce store with millions of dollars in sales per month.<\/p><h4>To Wrap Things Up<\/h4><p>XPON is an award-winning Australian data and technology company that has been a Google Partner for over a decade!<\/p><p>We hope you have found this blog helpful, and as always, if you have any questions about GTM360 or any other products within the Google Marketing Platform,\u00a0please <a title=\"Contact Us\" href=\"http:\/\/xpon.ai\/contact-us\" target=\"_blank\" rel=\"noopener\">get in touch<\/a> to book a call with our Google experts.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[395],"tags":[422],"class_list":["post-7971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-gb","tag-application-modernisation-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.2 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Tag Manager 360 Pricing | XPON Technologies | XPON UK<\/title>\n<meta name=\"description\" content=\"What is Google Tag Manager 360 Pricing? Google Tag Manager 360 (GTM360) is the enterprise-level of the Google Tag Manager (GTM). | XPON UK\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xpon.ai\/gb\/wp-json\/wp\/v2\/posts\/7971\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager 360 Pricing | XPON UK\" \/>\n<meta property=\"og:description\" content=\"What is Google Tag Manager 360 Pricing? Google Tag Manager 360 (GTM360) is the enterprise-level of the Google Tag Manager (GTM). | XPON UK\" \/>\n<meta property=\"og:url\" content=\"https:\/\/xpon.ai\/gb\/resources\/cost-of-google-tag-manager-360\/\" \/>\n<meta property=\"og:site_name\" content=\"XPON Technologies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xpongroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-10T09:20:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T05:09:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/xpon.ai\/wp-content\/uploads\/2023\/02\/GMP-badges-p-500.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"XPON Technologies Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xpontech\" \/>\n<meta name=\"twitter:site\" content=\"@xpontech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"XPON Technologies Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/xpon.ai\/gb\/resources\/cost-of-google-tag-manager-360\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/xpon.ai\/gb\/resources\/cost-of-google-tag-manager-360\/\"},\"author\":{\"name\":\"XPON Technologies Group\",\"@id\":\"https:\/\/xpon.ai\/gb\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1\"},\"headline\":\"Google Tag Manager 360 Pricing\",\"datePublished\":\"2021-03-10T09:20:55+00:00\",\"dateModified\":\"2026-03-23T05:09:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/xpon.ai\/gb\/resources\/cost-of-google-tag-manager-360\/\"},\"wordCount\":780,\"publisher\":{\"@id\":\"https:\/\/xpon.ai\/gb\/#organization\"},\"keywords\":[\"Application Modernisation\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/xpon.ai\/gb\/resources\/cost-of-google-tag-manager-360\/\",\"url\":\"https:\/\/xpon.ai\/gb\/resources\/cost-of-google-tag-manager-360\/\",\"name\":\"Google Tag Manager 360 Pricing | XPON Technologies\",\"isPartOf\":{\"@id\":\"https:\/\/xpon.ai\/gb\/#website\"},\"datePublished\":\"2021-03-10T09:20:55+00:00\",\"dateModified\":\"2026-03-23T05:09:31+00:00\",\"description\":\"What is Google Tag Manager 360 Pricing? 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