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Over the past month we\u2019ve been delving into GA4 and Bigquery, what it means for organisations and the changes that can be expected when migrating from Universal Analytics (UA) to Google Analytics 4 (GA4).<\/a><\/strong><\/p>\n In case you missed it, you can read up on How GA4 Helps Marketers Collect Data In A Privacy-First Way<\/a>.<\/p>\n If you\u2019re ready to take the next step in your data-led customer success strategy, it\u2019s time to connect your GA4 data with BigQuery.<\/p>\n BigQuery is an enterprise data warehouse solution that can help you to manage and analyse your data with useful built-in features, like machine learning and business intelligence. As BigQuery is part of the Google Cloud Platform, integration is easy and what’s even better is that GA4 exports to BigQuery are now free, which wasn’t the case in Universal Analytics. But what are the benefits?<\/p>\n By integrating with BigQuery, you\u2019re essentially insuring your data; it\u2019s automatically replicated and stored as it gets collected. If you\u2019ve gone to the effort of successfully gathering first-party and user behavioural data, you don\u2019t want to risk losing it. In addition to safeguarding, it saves you from having to employ an additional team member for data management. You might recall in our last post, we talked about the new revised retention windows of GA4 and the removal of the ‘infinite’ option? If you\u2019re concerned about this, connecting to this cloud-based data warehouse is especially advantageous, as data can be retained without expiration.<\/p>\n BigQuery\u2019s serverless architecture opens opportunities to work with different data sets from different data sources e.g. GA4 data can be collated with CRM, POS or social media engagement data to help paint a clearer picture of key customer groups. This ability to work with large amounts of data means you can scale your analytics and first-party data strategies more easily and without hitting storage ceilings.<\/p>\n Another perk is you can integrate data from all of your other platforms and house it in one place. Think: Google Marketing Platform meets Google Ads, YouTube, Amazon S3 and more. It offers a way of simplifying the management of multiple large data sources, without the headache of multiple manual integrations.<\/p>\n BigQuery has a seven-day history feature which allows you to compare data and track changes from different intervals. It\u2019s a great way to glean important insights and learnings from your campaigns or a\/b testing, using recent and reliable data sets.<\/p>\n BigQuery creates fast reports and dashboards using your data. There is a setting where you can automate and schedule your reporting requirements so your team can get on with actually using the data to drive improvements, rather than getting bogged down with the curation of facts and figures.<\/p>\n Connecting your GA4 data with BigQuery offers multiple benefits and opens the door to better first-party data management. Given the integration is free, there\u2019s little reason to hold off from taking this next step; elevate your analytics and amalgamate your data with other sources to better understand and retain your customers.<\/p>\n If you have any questions or would like some assistance with linking your GA4 data to BigQuery, please get in touch with our team of experts today. <\/a>\u00a0As a full-stack Google Marketing Platform & Google Cloud Partner, we can empower and support your team to make the most out of these technologies.<\/p>\n Other blogs in our GA4 series that may be of interest:<\/p>\n<\/blockquote>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Over the past month we\u2019ve been delving into GA4 and Bigquery, what it means for organisations and the changes that can be expected when migrating from Universal Analytics (UA) to Google Analytics 4 (GA4). In case you missed it, you can read up on How GA4 Helps Marketers Collect Data In A Privacy-First Way. If […]<\/p>\n","protected":false},"author":12,"featured_media":7755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Bigquery","_yoast_wpseo_title":"The Benefits Of Linking GA4 to BigQuery \u2028","_yoast_wpseo_metadesc":"BigQuery is an enterprise data warehouse solution that can help you to analyse your Google Analytics 4 data.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_et_pb_use_builder":"on","_et_pb_old_content":" The customer experience is one of the most critical factors determining any business's success. In today's digital age, customers expect a seamless and personalised experience, and companies constantly look for new ways to enhance it. One of the most exciting and innovative ways to achieve this is through augmented reality (AR).<\/p> AR technology allows businesses to superimpose digital information on the real world, creating a more immersive and interactive customer experience. This technology has the potential to revolutionise the way businesses interact with their customers, and companies are already using it to improve customer engagement and satisfaction.<\/p> One of the most popular ways that companies are using AR to enhance the customer experience is through the use of virtual try-ons. In the retail industry, this technology allows customers to virtually try on clothes, accessories, and makeup without needing to visit a store physically. This not only improves the shopping experience but also helps to reduce the number of returns. Companies like Sephora and L'Or\u00e9al have implemented virtual try-on technology in their mobile apps, allowing customers to see how different makeup looks on them before making a purchase.<\/p> Another way that companies are using AR to enhance the customer experience is through virtual tours. This technology allows customers to virtually explore a property, product, or event before making a decision to visit or purchase. Companies like Wayfair and IKEA have implemented virtual tours in their mobile apps, allowing customers to see how furniture looks in their homes before purchasing.<\/p> Similarly, real estate companies are using virtual tours to allow potential buyers to explore properties from the comfort of their own homes. AR is also being used to enhance the customer service experience. Companies like Lowe's and Home Depot have implemented AR technology in their mobile apps, allowing customers to view detailed product information, see how products look in different settings and even get virtual assistance from experts.<\/p> This not only improves the customer service experience but also helps to reduce the amount of time customers spend in the store searching for the right product. Lastly, AR is also being used to enhance the customer experience by creating more interactive and engaging advertising.<\/p> Companies like McDonald's and Coca-Cola have created AR-enabled ads that allow customers to interact with their products in a fun and exciting way. This improves brand awareness and encourages customers to visit their stores or websites to learn more about their products.<\/p> In conclusion, augmented reality technology has the potential to revolutionise the way businesses interact with their customers. From virtual try-ons to virtual tours, companies already use AR to improve customer engagement and brand loyalty.<\/p> As AR continues to evolve, so will the benefits. XPON futurist, Marcus Callon, suggests that \u201cAR and VR are only scratching the surface of its future capabilities, with easy-to-use XR storytelling technologies such as Holoscribe bridging the gap between content creators and marketers and immersive XR content.\u201d<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[395],"tags":[436,442,397],"class_list":["post-7820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-gb","tag-analytics-measurement-gb","tag-martech-gb","tag-privacy-first-marketing-gb"],"acf":[],"yoast_head":"\nWhat is BigQuery?<\/strong><\/h4>\n
Safekeeping<\/strong><\/h4>\n
Retention Control<\/p>\nServerless Architecture<\/strong><\/h4>\n
Platform Integration<\/strong><\/h4>\n
Compare & Track Changes<\/strong><\/h4>\n
Rapid Reporting<\/strong><\/h4>\n
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