[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”13px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/xpon.ai\/wp-content\/uploads\/2025\/09\/Value-Based-Bidding-Playbook-Cover.png” alt=”Value Based Bidding Playbook Cover” title_text=”Value Based Bidding Playbook Cover” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” width=”92.5%” custom_margin=”3px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
This guide provides a practical framework for advanced search advertising, designed for marketers and agency partners looking to move beyond simple conversion volume and focus on true business profitability. It demystifies the core pillars of Value-Based Bidding (VBB) in Search Ads 360 and shows you how to align your ad spend with actual business outcomes like profit and customer lifetime value.<\/p>\n
The playbook outlines a clear methodology to shift from debating campaign costs to driving measurable profit. It offers a step-by-step guide to getting your value data (like profit margins) into the platform using methods from API integration to a composable CDP, and provides best practices for activating and managing Target ROAS bid strategies to prove the direct impact of your search campaigns on the bottom line.<\/p>\n
[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n
” content_phone=”<\/p>\n
” content_last_edited=”on|phone” _builder_version=”4.22.2″ _module_preset=”default” min_height=”33px” custom_margin=”||-1px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_code _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]