Cookieless digital attribution: A guide for marketers
Unlock the building blocks for accurate attribution in a post-cookie world.
With the deprecation of third-party cookies, interaction data across digital touchpoints becomes harder to collect and connect, making campaign efficacy harder to measure and ROI tougher to prove.
This guide helps brands build a foundation for digital attribution, which can improve their understanding of customers’ behaviors and likelihood to participate in certain activities. With this information, brands can react or launch campaigns targeting high-value audiences.
By reading this guide you will better understand:
- Why marketing attribution is critical in a cookieless world.
- The cost of inaction of improper digital attribution.
- The potential increases to sales and ROAS as a result of accurate attribution.
- The foundational building blocks required for digital attribution.
Download our guide.
Cookieless digital attribution
Learn how to prove the value of your marketing campaigns in a cookieless world with XPON’s latest guide: “Cookieless Digital Attribution: A guide for marketers.” Unlock the building blocks for accurate attribution in a post-cookie world.
