{"id":8289,"date":"2023-04-24T06:19:26","date_gmt":"2023-04-24T06:19:26","guid":{"rendered":"https:\/\/xpon.ai\/resources\/ga4-whitepaper-ga4-and-privacy-first-measurement\/"},"modified":"2023-10-03T01:12:51","modified_gmt":"2023-10-03T01:12:51","slug":"ga4-whitepaper-ga4-and-privacy-first-measurement","status":"publish","type":"post","link":"https:\/\/xpon.ai\/au\/resources\/ga4-whitepaper-ga4-and-privacy-first-measurement\/","title":{"rendered":"GA4 Whitepaper: GA4 and privacy-first measurement"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;13px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; alt=&#8221;GA4 privacy first measurement&#8221; title_text=&#8221;GA4_1200x628&#8243; src=&#8221;https:\/\/xpon.ai\/wp-content\/uploads\/2023\/04\/GA4_1200x628.jpg&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;3px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With the deprecation of Universal Analytics fast approaching, businesses must act now. 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