{"id":7830,"date":"2022-11-25T23:13:10","date_gmt":"2022-11-25T23:13:10","guid":{"rendered":"https:\/\/xpon.ai\/?p=7830"},"modified":"2026-03-23T05:06:21","modified_gmt":"2026-03-23T05:06:21","slug":"festive-season-marketing","status":"publish","type":"post","link":"https:\/\/xpon.ai\/au\/resources\/festive-season-marketing\/","title":{"rendered":"Creating Connections: How to cut through marketing noise this festive season"},"content":{"rendered":"

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As a retailer, connecting and understanding your consumer\u2019s journey is critical to standing out amongst the other festive season marketing approaches. Extended Covid-19 lockdowns across Australia throughout the last year have led to an increase in online purchasing and a surge in parcel deliveries. But as couriers are not immune to the effects of the pandemic with temporary facility closures and fewer passenger flights meaning restricted air freight capacity, unprecedented delivery delays are being experienced nationwide. And to avoid the panic of December, consumers are planning ahead and getting a head start on holiday shopping now.<\/p>\n

Extended time for opportunity<\/h4>\n

The festive shopping season has been steadily growing in recent years, now beginning around Black Friday and lasting well into the new year with Back to School sales. One in five Aussies started thinking about gift ideas as early as March, According to Google and Ipsos\u2019 Holiday Shopping Study, and 80 per cent of Aussies began thinking about presents for loved ones before December with last-minute shopping expeditions declining significantly in 2020.<\/p>\n

Create connections early<\/h4>\n

Capturing consumers\u2019 attention with new discoveries and fostering brand loyalty early is critical to retailers\u2019 success this festive season, with 77 per cent of Aussies trying at least one new brand last year and most of those consumers checking out more than five new brands or retailers. Understanding your consumer\u2019s journey and personalising the experience through the use of Recommendations AI, machine learning, marketing automation and cross-channel marketing is vitally important in the lead up to the high volume customer connection period.<\/p>\n

\n

“The increasing breadth and volume of data points available to retailers provides the opportunity to develop customer understanding and build more distinct and unique target audiences.\u201d<\/em><\/p>\n<\/blockquote>\n

Says Mike Cornwell, Head of Commercial at XPON Technologies AUNZ.<\/p>\n

\n

\u201cThere is also an increasing focus on building more complete customer journeys (linking online and offline) to provide a clearer view of attribution, return on advertising spend and campaign performance.\u201d<\/em><\/p>\n<\/blockquote>\n

Diversifying your reach<\/h4>\n

Omnichannel marketing<\/a> automation, which allows customers to receive relevant and personalised content at opportune moments, is being accessed through more channels than ever before. The surging popularity of social media platform TikTok has converted to 77 per cent of users reporting they have purchased something they discovered on TikTok. Furthermore, 47 per cent say TikTok has inspired gift ideas and 39 per cent say they discovered a new product or brand on their For You page.<\/p>\n

Utilising recommendations AI<\/h4>\n

Despite the surge in digital commerce, face-to-face retail is not yet extinct. Online activity significantly impacts in-store decisions with nine in 10 in-store purchases last year researched online ahead of time and 85 per cent of Australians utilising Google platforms to access this information. Consumers are turning to technology to inform their purchasing decisions, allowing marketers the opportunity to influence their purchasing experience before stepping foot in the store.<\/p>\n

Speak to the XPON Technologies<\/a> team about how we can make the most of your marketing this festive season.<\/strong><\/p>\n

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As a retailer, connecting and understanding your consumer\u2019s journey is critical to standing out amongst the other festive season marketing approaches. Extended Covid-19 lockdowns across Australia throughout the last year have led to an increase in online purchasing and a surge in parcel deliveries. But as couriers are not immune to the effects of the […]<\/p>\n","protected":false},"author":12,"featured_media":7723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"festive season marketing","_yoast_wpseo_title":"Creating Connections: Navigating Holiday Marketing Noise : XPON","_yoast_wpseo_metadesc":"As a retailer, understanding your consumer\u2019s journey is critical to standing out amongst the crowd's festive season marketing approaches.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_et_pb_use_builder":"on","_et_pb_old_content":"

The customer experience is one of the most critical factors determining any business's success. In today's digital age, customers expect a seamless and personalised experience, and companies constantly look for new ways to enhance it. One of the most exciting and innovative ways to achieve this is through augmented reality (AR).<\/p>

AR technology allows businesses to superimpose digital information on the real world, creating a more immersive and interactive customer experience. This technology has the potential to revolutionise the way businesses interact with their customers, and companies are already using it to improve customer engagement and satisfaction.<\/p>

One of the most popular ways that companies are using AR to enhance the customer experience is through the use of virtual try-ons. In the retail industry, this technology allows customers to virtually try on clothes, accessories, and makeup without needing to visit a store physically. This not only improves the shopping experience but also helps to reduce the number of returns. Companies like Sephora and L'Or\u00e9al have implemented virtual try-on technology in their mobile apps, allowing customers to see how different makeup looks on them before making a purchase.<\/p>

Another way that companies are using AR to enhance the customer experience is through virtual tours. This technology allows customers to virtually explore a property, product, or event before making a decision to visit or purchase. Companies like Wayfair and IKEA have implemented virtual tours in their mobile apps, allowing customers to see how furniture looks in their homes before purchasing.<\/p>

Similarly, real estate companies are using virtual tours to allow potential buyers to explore properties from the comfort of their own homes. AR is also being used to enhance the customer service experience. Companies like Lowe's and Home Depot have implemented AR technology in their mobile apps, allowing customers to view detailed product information, see how products look in different settings and even get virtual assistance from experts.<\/p>

This not only improves the customer service experience but also helps to reduce the amount of time customers spend in the store searching for the right product. Lastly, AR is also being used to enhance the customer experience by creating more interactive and engaging advertising.<\/p>

Companies like McDonald's and Coca-Cola have created AR-enabled ads that allow customers to interact with their products in a fun and exciting way. This improves brand awareness and encourages customers to visit their stores or websites to learn more about their products.<\/p>

In conclusion, augmented reality technology has the potential to revolutionise the way businesses interact with their customers. From virtual try-ons to virtual tours, companies already use AR to improve customer engagement and brand loyalty.<\/p>

As AR continues to evolve, so will the benefits. XPON futurist, Marcus Callon, suggests that \u201cAR and VR are only scratching the surface of its future capabilities, with easy-to-use XR storytelling technologies such as Holoscribe bridging the gap between content creators and marketers and immersive XR content.\u201d<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[389],"tags":[421,452],"class_list":["post-7830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-au","tag-customer-experience-au","tag-marketing-technology-au"],"acf":[],"yoast_head":"\nCreating Connections: How to cut through marketing noise this festive season| XPON Technologies | XPON Australia<\/title>\n<meta name=\"description\" content=\"As a retailer, understanding your consumer\u2019s journey is critical to standing out amongst the crowd's festive season marketing approaches. | XPON Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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