{"id":7650,"date":"2023-03-28T01:30:22","date_gmt":"2023-03-28T01:30:22","guid":{"rendered":"https:\/\/xpon.ai\/resources\/cdp-buyers-guide\/"},"modified":"2025-08-13T04:41:17","modified_gmt":"2025-08-13T04:41:17","slug":"cdp-buyers-guide","status":"publish","type":"post","link":"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/","title":{"rendered":"CDP Buyer&#8217;s Guide"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;13px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xpon.ai\/wp-content\/uploads\/2023\/03\/wondars_buyers_guide.jpg&#8221; alt=&#8221;wondaris buyers guide&#8221; title_text=&#8221;wondars_buyers_guide&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92.5%&#8221; custom_margin=&#8221;3px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This guide provides an overview of a Customer Data Platform (CDP) when and where it is most valuable, and vendor selection criteria to consider when looking for a CDP provider.<\/p>\n<p>The guide outlines essential platform deliverables for RFI\u2019s (Request For Information), and offers suggested use cases and implementation approaches to help reduce the time to realising value from investing in this technology.<\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<h2>Download Whitepaper<\/h2>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2><strong>Download Whitepaper<\/strong><\/h2>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;33px&#8221; custom_margin=&#8221;||-1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"color: #380559;\">Download CDP Buyers Guide<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/47991621.js\" defer><\/script><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"13ff29dc-8cb8-4a4e-a0dc-9113cbc2e83f\" data-portal-id=\"47991621\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide provides an overview of a Customer Data Platform (CDP) when and where it is most valuable, and vendor selection criteria to consider when looking for a CDP provider. The guide outlines essential platform deliverables for RFI\u2019s (Request For Information), and offers suggested use cases and implementation approaches to help reduce the time to [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"cdp","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"This guide provides an overview of a Customer Data Platform (CDP) and vendor selection criteria - XPON Technologies","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[427],"tags":[414],"class_list":["post-7650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepapers-au","tag-customer-data-platform-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.2 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CDP Buyer&#039;s Guide | XPON Technologies | XPON Australia<\/title>\n<meta name=\"description\" content=\"This guide provides an overview of a Customer Data Platform (CDP) and vendor selection criteria - XPON Technologies | XPON Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/posts\/7650\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CDP Buyer&#039;s Guide | XPON Australia\" \/>\n<meta property=\"og:description\" content=\"This guide provides an overview of a Customer Data Platform (CDP) and vendor selection criteria - XPON Technologies | XPON Australia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"XPON Technologies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xpongroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-28T01:30:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T04:41:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/xpon.ai\/wp-content\/uploads\/2023\/03\/wondars_buyers_guide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2460\" \/>\n\t<meta property=\"og:image:height\" content=\"1570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"XPON Technologies Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xpontech\" \/>\n<meta name=\"twitter:site\" content=\"@xpontech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"XPON Technologies Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/\"},\"author\":{\"name\":\"XPON Technologies Group\",\"@id\":\"https:\/\/xpon.ai\/au\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1\"},\"headline\":\"CDP Buyer&#8217;s Guide\",\"datePublished\":\"2023-03-28T01:30:22+00:00\",\"dateModified\":\"2025-08-13T04:41:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\/\/xpon.ai\/au\/#organization\"},\"keywords\":[\"Customer Data Platform\"],\"articleSection\":[\"Whitepapers\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/\",\"url\":\"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/\",\"name\":\"CDP Buyer's Guide | XPON Technologies\",\"isPartOf\":{\"@id\":\"https:\/\/xpon.ai\/au\/#website\"},\"datePublished\":\"2023-03-28T01:30:22+00:00\",\"dateModified\":\"2025-08-13T04:41:17+00:00\",\"description\":\"This guide provides an overview of a Customer Data Platform (CDP) and vendor selection criteria - XPON Technologies\",\"breadcrumb\":{\"@id\":\"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/xpon.ai\/au\/?page_id=2678\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CDP Buyer&#8217;s Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/xpon.ai\/au\/#website\",\"url\":\"https:\/\/xpon.ai\/au\/\",\"name\":\"XPON Technologies\",\"description\":\"Technology &amp; cloud solutions to modernise marketing operations\",\"publisher\":{\"@id\":\"https:\/\/xpon.ai\/au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/xpon.ai\/au\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/xpon.ai\/au\/#organization\",\"name\":\"XPON Technologies\",\"alternateName\":\"XPON\",\"url\":\"https:\/\/xpon.ai\/au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/xpon.ai\/au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png\",\"contentUrl\":\"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png\",\"width\":212,\"height\":212,\"caption\":\"XPON Technologies\"},\"image\":{\"@id\":\"https:\/\/xpon.ai\/au\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/xpongroup\/\",\"https:\/\/twitter.com\/xpontech\",\"https:\/\/www.youtube.com\/@xpon\/videos\",\"https:\/\/au.linkedin.com\/company\/xpon-technologies\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/xpon.ai\/au\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1\",\"name\":\"XPON Technologies Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/xpon.ai\/au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g\",\"caption\":\"XPON Technologies Group\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CDP Buyer's Guide | XPON Technologies | XPON Australia","description":"This guide provides an overview of a Customer Data Platform (CDP) and vendor selection criteria - XPON Technologies | XPON Australia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/posts\/7650","og_locale":"en_US","og_type":"article","og_title":"CDP Buyer's Guide | XPON Australia","og_description":"This guide provides an overview of a Customer Data Platform (CDP) and vendor selection criteria - XPON Technologies | XPON Australia","og_url":"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/","og_site_name":"XPON Technologies","article_publisher":"https:\/\/www.facebook.com\/xpongroup\/","article_published_time":"2023-03-28T01:30:22+00:00","article_modified_time":"2025-08-13T04:41:17+00:00","og_image":[{"width":2460,"height":1570,"url":"https:\/\/xpon.ai\/wp-content\/uploads\/2023\/03\/wondars_buyers_guide.jpg","type":"image\/jpeg"}],"author":"XPON Technologies Group","twitter_card":"summary_large_image","twitter_creator":"@xpontech","twitter_site":"@xpontech","twitter_misc":{"Written by":"XPON Technologies Group","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/#article","isPartOf":{"@id":"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/"},"author":{"name":"XPON Technologies Group","@id":"https:\/\/xpon.ai\/au\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1"},"headline":"CDP Buyer&#8217;s Guide","datePublished":"2023-03-28T01:30:22+00:00","dateModified":"2025-08-13T04:41:17+00:00","mainEntityOfPage":{"@id":"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/"},"wordCount":235,"publisher":{"@id":"https:\/\/xpon.ai\/au\/#organization"},"keywords":["Customer Data Platform"],"articleSection":["Whitepapers"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/","url":"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/","name":"CDP Buyer's Guide | XPON Technologies","isPartOf":{"@id":"https:\/\/xpon.ai\/au\/#website"},"datePublished":"2023-03-28T01:30:22+00:00","dateModified":"2025-08-13T04:41:17+00:00","description":"This guide provides an overview of a Customer Data Platform (CDP) and vendor selection criteria - XPON Technologies","breadcrumb":{"@id":"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/xpon.ai\/au\/resources\/cdp-buyers-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/xpon.ai\/au\/?page_id=2678"},{"@type":"ListItem","position":2,"name":"CDP Buyer&#8217;s Guide"}]},{"@type":"WebSite","@id":"https:\/\/xpon.ai\/au\/#website","url":"https:\/\/xpon.ai\/au\/","name":"XPON Technologies","description":"Technology &amp; cloud solutions to modernise marketing operations","publisher":{"@id":"https:\/\/xpon.ai\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/xpon.ai\/au\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/xpon.ai\/au\/#organization","name":"XPON Technologies","alternateName":"XPON","url":"https:\/\/xpon.ai\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/xpon.ai\/au\/#\/schema\/logo\/image\/","url":"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png","contentUrl":"https:\/\/xpon.ai\/wp-content\/uploads\/2026\/03\/XPON_logomark_RGB_medium.png","width":212,"height":212,"caption":"XPON Technologies"},"image":{"@id":"https:\/\/xpon.ai\/au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/xpongroup\/","https:\/\/twitter.com\/xpontech","https:\/\/www.youtube.com\/@xpon\/videos","https:\/\/au.linkedin.com\/company\/xpon-technologies"]},{"@type":"Person","@id":"https:\/\/xpon.ai\/au\/#\/schema\/person\/aa8c496cc9248f72a86ab557e0bed6e1","name":"XPON Technologies Group","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/xpon.ai\/au\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/038bb62ee334e679305b3c014dd2e35151d0bb7f0c8350fe0f981035fdc10195?s=96&d=mm&r=g","caption":"XPON Technologies Group"}}]}},"_links":{"self":[{"href":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/posts\/7650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/comments?post=7650"}],"version-history":[{"count":0,"href":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/posts\/7650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/media\/9624"}],"wp:attachment":[{"href":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/media?parent=7650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/categories?post=7650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xpon.ai\/au\/wp-json\/wp\/v2\/tags?post=7650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}